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2.2.2 Internal Community, Platforms and Data Base
Local enterprises are suitable for establishing online shopping mall to conduct different kinds of promotion activities. In order to unify the system version of all outlets and connect the data, it is important to establish centre data base, which would be open to all the third party platforms. Just like airline data system, it is also open to all flight information websites to meet the demand of the users. Different from other websites, Starbucks encourages its customers to give advice and pay attention to people’s feedbacks.
2.2.3 The Third Party Platform
Some small enterprises utilize the large flow of the third party platforms to promote their products and attract consumers, for example, the various stores in Taobao. Except for traditional channels above, some new channels are emerging, such as the corporation of RBT and Amap. Positioning the stores in the discount activity zone of the APP client of Amap, the users can directly place an order through the web terminal and mobile phone terminal. If they want to know more details, they can call the sellers directly. After taking part in the activities, the users can enjoy the services in the physical stores and then pay by their credit cards.