Abstract With the development of globalization, international business activities have become increasingly frequent and business negotiation is an important part of business activities. Since negotiators of different countries have different lingual habits, cultural background, ways of thinking and so on, cultural conflicts are unavoidable in business negotiation. Only cultural conflicts are solved can business cooperation among different countries succeed and negotiators can change a win-win situation. 69714

     This paper, based on the case study of Nantong Xinfei Textile Corporation, analyzes the causes and forms of cultural conflicts in business negotiation between Chinese and British, to work out measures to avoid cultural conflicts between Chinese and British, in the hope that unnecessary troubles in business negotiation could be avoided, and solid foundation for trade cooperation between Chinese and British could be laid.     

Keywords: business negotiation; cross-culture conflict between Britain and China; measures

摘要在经济全球化的环境中，国家与国家之间的商务交往活动日益频繁，而商务谈判是商务活动的一个重要环节。由于不同国家的谈判者都有不同的语言习惯，文化背景，思维方式，观念习俗等许多的因素，这些因素造成了商务谈判中文化冲突的显现。因此，各国之间想要成功地进行商务贸易往来活动，只有在解决这些文化冲突之后，各国之间才能更好地合作，达到双赢。

     本文主要以南通新飞纺织有限公司为例逐步分析了中英在商务谈判中引起冲突的原因和表现形式，并且总结出中英商务谈判中避免文化冲突的措施，使两国商务谈判者在商务谈判中避免不必要的麻烦，促进两国之间的贸易合作。

毕业论文关键词：商务谈判；中英跨文化冲突；措施

Contents

1. Introduction 1

2. Literature Review 1

3. Cultural Conflicts in English and Chinese Business Negotiations 1

3.1 Goals 2

3.2 Negotiation styles 2

3.3 Ways of mkake decisions 3

3.4 Ways to communicate 4

4. Causes of the Cross-cultural Conflicts in English and Chinese Business  Negotiations 4

4.1 Ways of thinking 5

4.2 Culture values 5

4.3 Customs and habits 6

5. Strategy to Solve Cross-cultural Conflicts in English-Chinese Business Negotiations 7

5.1 Fully prepared, know ourselves 7

5.2 Clear objectives, master skills 8

5.3 Mutual benefit and a win-win 9

6. Conclusion 9

Works Cited 10

1. Introduction

     Cultural conflicts refer to the contradictory among different forms of culture and cultural elements and the mutually exclusive process. Negotiators successfully avoid the cultural conflicts are very important in business negotiations. Negotiators from different cultural backgrounds often use different negotiation styles and ways, and their communication styles and customs, etiquette, negotiation strategies differences appear. So how to avoid cultural conflicts in business negotiation for the success of cross-cultural business negotiation is of great significance.