Abstract Ginkgo is known as Tree of Jiangsu。 China is the largest country in the export of Ginkgo and Pizhou has remained, for all these years, one of the most important bases for providing these items for transactions in Jiangsu。 However, Pizhou has now trapped in a dilemma that the output of Ginkgo is increasing while the sales volume is decreasing and statistics indicate that the benefit of ginkgo industry is becoming less and less。 Through the investigation and interview of the local farmers and agricultural cooperation, the paper aims at understanding the local farmers’ viewpoints to the current problems of the ginkgo trade and putting forward some constructive solutions based on the previous researches。75090

Keywords: Pizhou Ginkgo; industrial development; questionnaire 

摘要中国是目前最大的银杏出口国。其中，银杏作为江苏省的省树，在江苏占有很大的地位。多年来，邳州作为最重要的银杏基地之一，为江苏的银杏贸易提供了重要的渠道。然而，邳州银杏目前陷入了一个两难的境地：银杏产量在增加，而销量却在减少。根据统计的数据显示，银杏产业带来的效益也越来越少。本文通过对当地银杏种植户和农业合作社的人进行调查访问，了解他们对当前银杏贸易发展过程中出现的问题的认识，并在参考别人研究的基础上，提出一些建设性的方案。

毕业论文关键词：邳州银杏；产业发展；调查问卷

Contents

1。 Introduction 1

2。 Survey Design and Implementation 2

3。 The Classifications of Questions in the Questionnaire 4

3。1 The production and sales volume of the ginkgo 4

3。2 The processing conditions of ginkgo 6

3。3 The familiarity of ginkgo brands 7

3。4 The mode of sales 9

4。 Problems of Ginkgo Trade and Analysis of the Reasons 10

4。1 Oversupply 10

4。2 Lacking of the deep processing 10

4。3 Poor brand sense 12

4。4 Single sales channels 12

5。 Solutions to the Problems of Ginkgo Trade 13

5。1 Solutions to oversupply 13

5。2 Promoting the deep processing of Ginkgo products。 13

5。3 Strengthening the brand sense 15

5。4 Developing network marketing 15

6。 Conclusion 16

Works Cited 18

Appendix 20

1。 Introduction 

   The ginkgo tree originated in China and is known as a living fossil。 Ginkgo is one of the traditional export industries in China, and the production accounted for 90% of total world production。 Ginkgo tree is full of treasure, the fruit is nourishing。 Ginkgo biloba is an important medicinal resource, its extracts GBE is an effective drug for the treatment of cardiovascular and cerebrovascular disease and asthma。 Ginkgo tree is a kind of wood with high quality, the price is very high。 Ginkgo episperm contains ginkgo acid and polysaccharide extraction, which can be processed into pesticide and other pharmaceutical products。 The ginkgo trees almost have no pests, and they have special functions in air conditioning, ecological optimization, anti pollution, anti dust and anti radiation。 They can also be used to beautify the environment。 Planting ginkgo can produce ecological benefit, social benefit and economic benefit。 Jiangsu is one of the major provinces in the distributions of Ginkgo biloba。 Ginkgo biloba is the provincial tree of Jiangsu, ginkgo industry has a unique status in Jiangsu。 The most famous industry of Ginkgo biloba is Pizhou Ginkgo which is in a leading role in Jiangsu。 The development of ginkgo industry in Pizhou started from the end of 1980s, which contributed to the development of local economics and people。  However, from the end of 2013, influenced by the national political and economic environment, the market had a gradual decline。 The volume of export had a great decline。 In this regard, the government took some measures to promote the development of ginkgo industry, but the effect is minimal。 Therefore, the enthusiasm of the farmers has disappeared gradually。 In this case, this paper will conduct a questionnaire on Pizhou Tiefu ginkgo growers combined the theoretical analysis with empirical analysis。 This questionnare aims at understanding the basic attitude and evaluation of the current Ginkgo Market。 In the light of the current situation of Ginkgo biloba, the author will come up with reasonably constructive suggestions to help the farmers promote the ginkgo trade。  论文网