In recent years, many scholars have made many researches on ginkgo industry development including the development potential of Ginkgo biloba, deep processing of ginkgo products and outward-oriented development strategy。 Zhang Baoguo(2014) believed that plenty of ginkgo are only sold as dried fruits and not fully used at present。 Developing some new products could take advantage of ginkgo resource and promote social and economic benefits。 Lv Liu (2007) argued that ginkgo’s auxiliary products like health care supplies and cosmetics are not fully developed in Ginkgo biloba。 The value of Gingo biloba products has not been fully excavated。 Thus, we should increase human capital and R&D Funds and promote the independent innovation。 Referring to the future development of Pizhou ginkgo industry, Liu Yongyun (2015) proposed many measures including fostering optimal tree seedlings, protecting ancient trees and developing the tourist industry。 Feng Lei (2015) believed that the ginkgo sales can’t keep up with times。 Establishing close relationship with online sales platform is a good way to develop the trade of Ginkgo biloba。

Other studies mostly focus on product development levels, but those studies usually ignore the farmer's status。 In fact, Ginkgo trade is not only the development of the overall economy, but also the process farmers and the government working together。 Only caring about farmers’ needs can truly promote the harmonious development of society。文献综述

2。 Survey Design and Implementation 

In order to know the situation of the Ginkgo market, the author interviewed a lot of local farmers。 With the help of Mr。 Xu, the author finally chose 20 questions which can show the questions of Pizhou Ginkgo adequately。 

The objects of this study are farmers who have experienced in the planting and trading of ginkgo in Tiefu town of Pizhou city。 Tiefu town is the largest ginkgo planting area in Pizhou city。 Consequently, farmers living there know much about the ginkgo market。

In March 2016, 80 questionnaires were sent randomly to farmers in Tiefu town’s fields of Pizhou city and 40 valid questionnaires were recovered。 In April, 80 questionnaires were distributed randomly near a ginkgo processing plant, and 57 valid questionnaires were recovered。 In total, 160 questionnaires were sent and 100 valid questionnaires were gathered。 The effective rate of the questionnaire was 62。5%。 The following part including several tables made in accordance with the background of the respondents。

P1。 The sex distribution of respondents

P2。The age distribution of the respondents

P3。The cultural degree distribution of the respondents

Among the respondents, we can see that the number of male exceeds that of female in terms of sex, because men do more farm work than women。 Seeing from the age, 80% of people are over 30 years of age, who have a certain cognitive and thinking ability。 From the background of education, over half farmers are below junior middle school, which means the local rural residents are not highly educated and the comprehensive quality is generally low。来*自~优|尔^论:文+网www.youerw.com +QQ752018766*

3。 The Classifications of Questions in the Questionnaire 

The foregoing part has introduced the questionnaire simply including the topic selection and the background of the respondents。 This part will discuss the classifications of questions and make some graphs in accordance with these questions。 Actually, these questions can be pided in four categories: (1) the production and sales volume of the ginkgo (2) the processing conditions of ginkgo (3) the familiarity of ginkgo brand (4) the mode of sales。 According to the four categories, the author makes some graphs to reflect these questions。 The graphs P4, P5 and P6 reflect the first category; the graphs P7and P8 reflect the second question; the graphs P9, P10, P11 and P12 reflect the third question; the P13 reflects the last questions。 Below give detailed pictures。