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摘要：包装是一古老而现代的话题，也是人们自始至终在研究和探索的课题。从很久以前的原始社会，到农耕时代，再到现在科技发展日渐成熟的现代社会，包装是随着人们的生活，社会的进步，科技的发展来逐渐发展的，一个产品想要在众多的商品中脱颖而出，那么往往是通过最简单也是最直接的东西来表达，那就是包装。每个国家的商品都有他独特的特点，这也和各个国家的文化相关。随着各国之间文化的相容，很多外来的文化也影响着我们，再不断更新的包装中，中国的食品包装也发生了巨大的变化。本次作品以食品包装中的巧克力包装为主要设计载体，借鉴当下国际巧克力包装品牌，创作自己的巧克力品牌。从标志开始，包含包装结构，插图与包装外观的设计，把大师的那包装设计结构与色彩融入自己的作品中，设计出现代简约时尚略邮品的巧克力包装。包装内容以插画风格体现，运用手绘加电脑后期合成，以品牌店面的形式展示。通过现代简约元素的包装视觉设计，使自创品牌的巧克力包装做到结构与视觉效果的统一。37773
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毕业论文关键词： 包装；巧克力包装；包装结构；包装外观；现代简约
Introduction to chocolate packaging design
Abstract: Packaging is the topic of the ancient and modern, as well as people from beginning to end in the research and exploration. From ancient primitive society, the impergium, to science and technology highly developed modern society, with the emergence of human evolution, commodity packaging, production development and the progress of science and technology and gradual development, and constantly happen time and time again the significant breakthrough. Can say that the product of an enterprise to stand out in many commodities, so product brand packaging design has a lot of contact with him. The goods of each country has its unique characteristics, which is related to the culture of various countries. As the compatibility between countries culture, many foreign culture also affects us, then update package, China's food packaging is also great changes have taken place..
This works with chocolate packaging of food packaging as the main image design, draw lessons from the international brand of chocolate packaging, create their own brand of chocolate. The master of the packaging design and color into their work, the design of contemporary and contracted fashion slightly stamps taste of chocolate packaging. Package content with illustration style, using hand-drawn to add computer late synthesis, in the form of its shops. Through the packaging visual design elements of contemporary and contracted, make own brand of chocolate packaging structure and the unified SheJue effect.
Keywords: Packaging; Chocolate packaging; The packaging structure; Packing appearance; Contemporary and contracted
目录
摘要 i
Abstract i
目录 ii
1 绪论 1
1.1 创作立意 1
1.1.1 生活中的设计 1
1.1.2 生活中的包装 1
2 包装设计分析 4
2.1 包装定义 4
2.2 包装中的设计 4
2.3 包装设计起源与发展特征 4
2.4 包装在食品中的竞争作用 4
3 Xocolatl巧克力包装设计过程 5
3.1 准备阶段 5
3.2 XOCOLATL标志计开发阶段 5
3.3 包装结构与插画元素设计 5