“三不猴”视觉元素的设计探索

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摘要近年来，随着经济的发展，文化相互交融，传统文化不再封闭，逐渐走向世界，因而给“三不猴”视觉元素的设计注入了新的生命力。“三不猴”视觉元素的设计也愈来愈广泛，由三只猴面组成的竖形图案被称为三不猴，表示“不看、不听、不说”。目前，中国关于“三不猴”的设计也仅仅是体现在一些工艺品上没有考虑到群体层次的需求。笔者从中日两国的设计角度和重要案例中分析，对“三不猴”视觉元素进行探究。设计出以“三不猴”形象为主要元素的“三不”系列海报。同时提醒人们要学会“不看，不听，不说”，做“三不人”。50684

毕业论文关键词：三不猴；视觉元素；海报设计

The Design of "three-no monkey" Visual Eements

Abstract

In recent years, with the development of economy, cultural blend, traditional culture is no longer closed, gradually towards the world, thus to "three-no monkey" visual elements design has injected new vitality. "Three-no monkey" visual elements design will become more and more extensive, composed of three little monkey face the vertical pattern is referred to as the three monkeys, said "don't look, don't listen to, don't tell". At present, China about the design of "three-no" monkey also is just reflected in some arts and crafts doesn't take into account the population levels of demand. The author from the day the design point of view of the two countries and important case analysis, to explore "three-no monkey" visual elements. Designed to "three-no monkey" image as the main elements of the "three-no" series of posters. Also remind people to learn to "don't, don't listen, not to say". Do the "three-no people".

Key Words: Sometimes monkey; Visual elements; Poster design

摘要 I

Abstract II

目录 III

一、“三不猴”文化的起源与内涵 1

二、“三不猴”视觉元素的设计现状 1

（一）中国关于“三不猴”的设计 1

（二）日本关于“三不猴”的设计 2

三、重要设计案例的启示 3

（一）苹果耳机里的“三不猴” 元素 3

（二）影视剧里的“三不猴”元素 3

（三）海报及杂志里的“三不猴”元素 4

四、对“三不猴”视觉元素的设计探究 5

参考文献 7

一 “三不猴”文化的起源与内涵

由三个猴面的组成的造型就是“三不猴”。三个猴子主要呈半蹲姿势:第一只堵住耳朵,第二只手捂口，第三是用手遮住眼睛，代表不听，不说，不看任鹏杰在《三不猴究竟意着什么》里提出了它的起源和内涵：

“三只猴子，分别用双手掩嘴、捂耳、蒙眼，意为不说、不听、不看，故名“三不猴”。其寓意，一说源于佛家典故，表现佛家超然处事态度，一说源于《论语》“非礼勿视，非礼勿听、非礼勿言”（加上“非礼勿动”便有“四不猴”)的克己复礼规矩，一说源自《老子》“视而不见名曰夷，听而不闻名曰希，搏之不得名曰微”的清静无为境界。”