摘 要： 本次石山下“花海”品牌产品包装设计是基于南京市溧水区石山下“花海”旅 游度假村所开发的一款景区品牌包装，本选题是本人与柴露、潘成刚同学合作的市场应用 实践课题。通过分工实践本人负责的是石山下“花海”品牌产品包装设计，主要是对石山 下“花海”的景区品牌产品进行包装设计，通过抓住石山下·花海的花和海的特性并结合 现代设计手法，将四季的不同整合并适当的植入产品包装设计中，使产品包装折射出花海 独特的文化魅力， 花海有上百种花，让人看了心旷神怡，来到石山下旅游的人，看到这 样的美景，肯定都想带点花种回去。根据这一特点，我的花种系列包装应运而生。一部分 游客是在繁忙大都市之人，每天除去忙碌的工作外，闲余时间可以养养花来陶冶情操，面 对鲜艳美丽的小花，整个心情也会变得美妙。还有部分游客看到如此美景，会立马想到和 身边的朋友分享，会选择带点小礼品回去。74440

把生态自然更好的与现代发展和谐，充分体现石山下“天然、发展、现代”主题。

毕业论文关键词：石山下花海，包装设计，花种，花茶

Abstract：The mountain flowers "brand product packaging design is Nanjing Lishui district under a mountain of rock" Huahai "tourist resort based on the development of a tourism brand。 This topic is the market application practice of the cooperation between myself and diesel dew and Pan Chenggang。 I was responsible for the pision of labor through the practice of mountain flowers "brand product packaging design。 Is the main product packaging design brand of "sea"

scenic mountain。 By grasping the mountain - flowers flowers and sea characteristics combined with modern design techniques。 The different seasons of the packaging design and integration of implant products suitable for product packaging, reflects the unique cultural charm of flowers。

Flowers have hundreds of flowers in the garden, let a person look relaxed and happy, came to the mountain tourism, see the beauty of this, must want to bring back a little flower。 According to this characteristic, flower series of packaging I came into being。 A part of the tourists in the busy city of people, every day to remove the busy work, spare time can be spent to cultivate flowers to cultivate character, in the face of bright and beautiful flowers, the whole mood will become wonderful。 There are some tourists to see such a scene, will immediately think of and share with friends, will choose to take a small gift back。

The ecological nature better and modern harmonious development, fully embodies the "natural mountain, development, modern theme。

Keywords:   Mountain  flowers,  packing  design。  Flower。  scented tea

目 录

1。背景介绍 4

2。现状分析 4

3。石山下“花海”品牌产品包装设计品牌形象设计概述 5

4。石山下·花种包装设计方案概述 6

4。1 设计思路 6

4。2 设计目标及要求 6

4。3 设计内容 6

4。3。1 石山下·花种包装材料工艺设计 7

4。3。2 石山下·花种包装造型结构设计 7

4。3。3 石山下·花种包装版式设计 8

5。创新与不足