保险销售人员激励因素满意度和绩效的关系研究
毕业论文关键词： 销售人员；激励；绩效
Study on the Relationship between the Insurance Sales’ Satisfaction of Incentive Factors and Performance Taking an Example of M
Abstract In the rapid development of the 21st century knowledge economy in the 21st century, the competition between enterprises is the competition between talents, how to motivate the initiative is the problem that is relative to the survival and development of enterprise。 Motivation is an important means of improving employees’ morale, but people in different status, people from different backgrounds have different demand, so the same incentives may have different effect。 This article selects the M company, a county of insurance company, that it’s rate of sales’ turnover is higher, the amount of employee is not stable, which increases the human management company's costs ,so that bring in a poor performance。 How to retain employees and motivate their working enthusiasm and how to improve performance is a problem that M company should consider。 This paper reviews the motivation theory and states the performance of the insurance sales 。 Combined with industry present situation and the demand of insurance sales, we choose the main incentives and put forward assumptions。 And we explore the relationship of the incentives and working performance by SPSS20。0 statistical software。 the results of the study are as follows:(1) There is no significant incentives difference in gender and degree, however , there is a significant incentives difference in years of working and rank。(2) There is no distinctive performance difference in the gender，age and degree, but the years of working and rank have a significant impact on performance。(3) There is a significant positive correlation between the four dimensions of motivational factors and their job performance。 Pay and benefits, studying and development did not affect the relationship performance, however, job and work conditions and relationship performance have a positive correlation。 And four dimensions of motivational factors have a positive influence on task performance。
Keywords: Sales staff; Incentives; Performance
目 录
1 绪论 1
1。1研究背景 1
1。2研究意义和研究目的 1
1。3研究思路与方法 2
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