摘要：随着旅游业的深入发展，传统休闲观光的旅游方式已无法满足游客的需求，越来越多的游客开始追求能深入参与到旅游活动中去的旅游方式，他们希望从旅游资源中获得更多的互动与体验，同时体会到旅游目的地的区域性文化内涵。目前，开发旅游产品不再是一味注重市场价格及旅游的消费人群，在旅游产品的体验性方面同样也受到了愈来愈高的重视关注，体验成为了旅游利益相关者的竞争中心。体验式文化旅游产品开发已经在旅游目的地实施，虽然还没有发挥出它的全部优势。如有着浓厚文化历史的京杭大运河扬州段，通过体验型文化旅游产品不仅可以重现扬州古运河的辉煌历史，同时还可以带动扬州区域性旅游经济的发展。91295

毕业论文关键词：扬州运河，体验旅游，文化旅游，旅游产品

Abstract ： With the development of the tourism industry, the traditional sightseeing tourism mode has been unable to meet the needs of tourists, more and more tourists began to pursue to deeply involved in tourism activities in the tourism, they hope to get more interaction and experience from the tourism resources, and realize the destination of regional culture。 At present, the development of tourism products is no longer the focus on market price and  tourism consumer groups, in the experience of tourism products also have been more and more  attention,

experience become the tourism stakeholder competition center。 The experience of cultural tourism product development has been carried out in the tourism destination, although it has not played its full advantages。 If there is a strong cultural history of the Beijing  Hangzhou the Grande Canale section of Yangzhou, glorious history through the experience of cultural tourism products can not only reproduce the ancient canal in Yangzhou, but also can promote the development of Yangzhou regional tourism economy。

Keywords: Yangzhou Canale, Experience Tourism, Cultural tourism, Tourism product

目 录

1绪论 3

1。1研究背景及意义 3

1。2国内外旅游体验产品开发研究综述 3

1。3研究方法 4

2相关概念与基础理论 4

2。1体验旅游 4

2。2文化旅游 4

2。3运河文化 5

3扬州运河文化旅游的RMP分析 5

3。1扬州运河文化旅游资源分析 5

3。2扬州运河文化旅游市场分析 6

3。3扬州运河体验型文化旅游产品开发分析 8

4扬州段运河体验型文化旅游产品开发 9

4。1加强水文化体验 9

4。2加强民俗主题文化体验 10

4。3加强仿古演绎文化体验 10

4。4整合扬州段运河旅游资源 10

4。5重视旅游服务人才的培养 10

4。6增强政府的主导功能 11

结语 12

参考文献 13

致谢 14

附录 15

1绪论