摘要：随着旅游者需求的多样化趋势越来越明显，既有的旅游产品的营销方式发生了很大改变。人们比较容易获取信息的时候，现场体验就变得很重要。这意味着体验经济时代的到来。它对各个行业的发展产生了很大的影响，相应地旅游业的发展也受其影响。这主要体现在游客对旅游产品的选择上，产品的质量与游客的满意度是紧密相关的，这对景区的长远经营也产生了一定的影响。所以立足于游客体验，深度开发具有个性化以及特色化的旅游产品成为必然的选择。泗阳妈祖文化园自建立以来，一直凭借着妈祖文化的独特魅力吸引着各地游客，文化在旅游产业中的独特作用得到了充分的展现。但是随着体验程度的不断加深，深度开发其旅游产品，促进泗阳旅游业的发展已变得十分必要。91298

毕业论文关键词：体验经济，旅游体验，泗阳妈祖文化园

Abstract：With the trend of persification of tourists demand more and more obvious, both the marketing of tourism products has undergone great changes。 When people are more likely to get information, the field experience becomes important。 This means experiencing the advent of the economic age。 It has a great impact on the development of various industries, corresponding to the development of tourism is also affected。 This is mainly reflected in the tourists on the choice of tourism products, product quality and customer satisfaction is closely related to the long-term operation of the scenic area also had a certain impact。 So based on the visitors experience, the

depth of the development of personalized and personalized tourism products become an inevitable choice。 Siyang Mazu Culture Park since its inception, has been by virtue of the unique charm of Mazu culture to attract tourists around the culture in the tourism industry in the unique role has been fully demonstrated。 But with the deepening of the experience, the depth of the development of its tourism products, promote the development of tourism in Siyang has become very necessary。

Keywords：Experience economy，Tourism experience，SiyangMazu Cultural Park

目录

1 绪论 3

1。1 研究背景 3

1。2 国内外研究综述 3

1。3 研究方法 4

2 体验经济视角下旅游产品开发的理论基础 4

2。1 体验经济 4

2。2 旅游产品 4

2。3 旅游产品深度开发的基本理论 5

2。3。1 生命周期理论 5

2。3。2 区域发展理论 5

3 泗阳妈祖文化园的旅游发展现状调查 5

3。1 泗阳妈祖文化园的旅游发展现状 5

3。2 调查问卷分析 6

3。2。1 基本信息调查 6

3。2。2 泗阳妈祖文化园状况调查