摘要: 道教文化旅游资源作为现代旅游资源的重要组成部分，为道教文化旅游的开发提供了良好的条件和基础。常州市道教旅游资源历史悠久，文化底蕴深厚，道教宫观及道教活动场所众多，有利于开展特色的专项道教文化旅游活动。对东方盐湖城景区进行资源评估后，发现景区对于道教文化旅游的开发具备一定的资源优势，但仍存在政府引导不到位、旅游线路单一、文化内涵挖掘不深入、宣传推广和市场营销力度不够等问题，因此提出相应的深度开发建议，包括政府主导和市场开发相结合、打造道教文化精品旅游线路、强化旅游市场营销、加强宣传推广及对景区管理人员的培训，以促进当地道教文化旅游的进一步发展。92075

毕业论文关键词: 常州市东方盐湖城，旅游，道教文化旅游资源

Abstract：Taoism cultural tourism resources as an important part of modern tourism resources, provides a good foundation and conditions for the development of Taoism cultural tourism。 Changzhou city tourism resources of Taoism has a long history, profound culture, Taoism and Taoist activities in many places, is conducive to the development of the special features of Taoism cultural tourism resources evaluation of the activities。 The East Salt Lake City area, found that for Taoism cultural tourism development of scenic spots have certain advantages, but there are still the government guidance is not in place, tourism single, cultural connotation is not thorough, problems of promotion and marketing efforts is not enough, therefore puts forward corresponding suggestions in depth development, including government leading and market development combined to create a culture of quality tourism Taoism, strengthen tourism marketing, strengthen the promotion and training of managers, in order to promote the further development of tourism culture teaching when authentic。

Keywords：Changzhou Oriental Salt Lake City, Tourism,Taoist cultural tourism 

目录

1 绪论 3

1。1 相关概念界定 3

1。2 国内外研究综述 3

1。3 研究方法 4

2 道教文化旅游资源开发 5

2。1 开发背景及意义 5

2。2 开发概况 5

3 常州市东方盐湖城道教文化旅游资源源G于J优L尔V论N文M网WwW.youeRw.com 原文+QQ75201`8766 开发分析 6

3。1 问卷调查 6

3。2 东方盐湖城道教文化资源评估 6

3。3 东方盐湖城道教文化旅游资源开发存在问题 9

4 东方盐湖城道教文化旅游资源深度开发建议 13

4。1 政府主导和市场开发相结合 13

4。2 打造道教文化精品旅游线路 13

4。3 加强对景区管理人员的培训 14

4。4 建立文化产品体系，强化旅游市场营销 14

4。5 进一步宣传推广，提升旅游知名度 14

结语 15

参考文献 16

致谢 17

附录 18

1 绪论