摘要：21世纪的今天，全球化的势头猛烈的向前推进，互联网与信息技术被广泛应用在各行各业。在全球化竞争日益激烈的今天，使得大众有机会有条件的参与到互联网平台社区的活动中去，众包逐渐成为用户参与互联网活动的重要形式之一。但是在众包过程中，供应链下的物流服务的质量控制一直是一个十分棘手的问题。因此，本文重点研究了发包方如何对接包方的物流服务进行质量控制，建立了接包方是否按照合同的约定提供高质量的物流服务和发包方是否监督的不完全信息静态博弈模型。在博弈中发现当惩罚系数与发包方的监督概率负相关，惩罚系数越高，接包方企业提供的物流服务的质量也就越高。二次检查时，接包方企业为了避免付出更多的惩罚金，不得不进行整改，以提供高质量的物流服务。相信这对相关企业展开众包活动有一点的参考意义。

关键词：众包；物流服务；质量控制；博弈模型

Crowdsourcing mode of logistics service supply chain quality control mechanism research

Abstract：Twenty-first Century-the momentum of globalization is moving forward rapidly.the Internet and information technology has been widely applied in everywhere.In the globalization and the in the increasingly fierce competition today,the public have the opportunity to participate in the condition of the Internet platform of community activities,Crowdsourcing has gradually become one of the important forms of Internet users to participate in activities.Therefore,this paper focuses on the contractee how to package the outsourcee docking logistics service quality control,set up the contractor whether in accordance with the contract to provide complete information static game model of high quality logistics services and the outsourcee is supervised.However,in the process of crowdsourcing,the quality control of logistics services under supply chain has been a very difficult problem.It is found that when the coefficient of punishment is negatively related to the supervision probability of the contracting party,the higher the penalty coefficient is,the higher the quality of the logistics service provided by the supplier.In the two inspection,the enterprises in charge of packaging enterprises have to carry out rectification work in order to avoid more penalties,so as to provide high quality logistics services.I believe that the relevant enterprises to carry out crowdsourcing activities,there is a little reference value.

Keywords：crowdsourcing；logistics service；quality control；game model

目录

引言 1

1文献综述 3

1.1.关于众包模式及威客理论的相关研究 3

1.1.1众包模式的定义 3

1.1.2众包的特点 3

1.1.3众包的相关主体及运行机制 4

1.1.4众包与外包 6

1.1.5威客的含义与类型 7

1.1.6威客的运行模式 7

1.2关于物流服务供应链的研究 8

1.3关于众包物流质量控制研究 9

1.4国内外研究评述 10

2众包物流服务质量的研究 12

2.1包物物流服务存在的质量问题 12

2.2众包物流服务平台的服务质量 13

2.3众包物流服务质量的影响因素 13

3众包模式下物流服务供应链的质量控制博弈模型