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摘要：如今，我国进入全面深化改革阶段，经济发展进入新常态。我国经济正逐渐成为以互联网、通信技术为基础的新经济。经济发展影响人们的生活，现如今，越来越多的人为了寻求便利，纷纷采取网上购物的方式，网上购物越来越贴近人们的生活。其中以大学生最为突出。网上低成本经营商品的模式，大大降低了企业和个人的行业准入门槛，一时间网商如雨后春笋般纷纷涌现。网络购物的兴起，正悄然改变着社会的商业结构和生活方式。27296
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在大学校园里、在宿舍里，以江苏师范大学为例，支付宝、商家信誉，这些词语都成了常用语。怎样买到物美价廉的好东西，也是每天都能听到的讨论。为了了解大学生在网上购物的情况与需要，以及网购这个快速发展的新型行业存在的一些问题，特进行本次市场调查，并提出针对性的建议，以便这个行业更好的发展，也便于我们的生活。同时，通过了解影响大学生网上购物的因素，分析大学生网上购物的未来发展预期，给出大学生合理网上消费的建议。这对大学生今后的网购行为具有引导作用。
毕业论文关键字：大学生 网络购物 市场调查
The Research on Jiangsu normal university college students' online shopping influence factors and countermeasures
Abstract: Nowadays, our country has entered into the phase of comprehensively deepen reform. Economic development has been into the new normal. Our country's economy is based on the Internet and communication technology of the new economy, which affecting people's lives. Now, in order to be convenient, more and more people take the way of online shopping. Online shopping is close to people's life, especially for the college students. The advantages of online shopping in reducing operating costs greatly reduces the enterprise and inpidual industry barriers of entrance, and at that time it has sprung up. The rise of online shopping is changing social business structure and the way of life.
On college campuses, in the dormitory, as Jiangsu normal university .Pay treasure, business reputation, these words are routinely used. How to buy cheap and fine good thing, also can be heard every day. In order to study college students in the case of online shopping and needs, and the online shopping problems of the rapid development of this new industry, the market investigation, and put forward the corresponding suggestion, in order to better development of the industry, also facilitate our lives. At the same time, by understanding the factors influencing college students' online shopping, the analysis of college students' online shopping expectations of future development, we can give the college students' rational online advice. And the college students' online shopping behaviors can be guided.
Key words: college students, shopping online, market research
目 录
一、大学生网购研究背景及目的 1
（一）研究背景 1
（二）研究目的 2
（三）调查时间 4
二、大学生网购国内外研究现状 4
（一）大学生网购国内研究现状 4
（二）大学生网购国外研究现状 5
三、研究设计 5
（一）调查方法 5
（二）调查总体 6
（三）资料收集和分析 6
四、调查结果分析 6
（一）基本信息分析 6
（二）交叉数据分析 10
（三）其他数据相关分析 13
五、结论与建议 18
（一）调查结论与问题 18