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摘要随着网络的发展，舆情呈现井喷式的形态，重视和应对网络舆情不仅是现代政府管理职能的履行，更体现了以人为本的行政理念。使用21期中青月度舆情指数报告，共包括2013年7月至2014年3月共420件重大公共舆情事件以探究互联网时代政府应对舆情的公众满意度影响因素。研究假设提出：在控制事件性质（消极、中立、积极）和事件的信息覆盖率两个变量的前提下，政府的应对能动度、回应到达率和答复识别率是影响公众满意度的三个重要因素。经实证分析得出：（1）公众对传递正能量的事件满意度更高，（2）政府的答复识别率、回应到达率和应对能动度的增强对提高公众对政府应对网络舆情满意度有着显著的积极影响，并且答复识别率为最重要的影响因素，（3）信息覆盖率与公众满意度之间则不存在相关关系，两者之间的关系尚不能确定。据此，从政府应对网络舆情视角出发指出现实存在的问题、提出如何提升公众满意度的建议。28718
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关键词 舆情应对 公众满意度 影响因素 多元线性回归分析
毕业论文外文摘要
Title Study on the Influencing Factors of Public Satisfaction with Government’s Response to Public Opinion
Abstract
With the development of Internet, public opinion spurs out. Modern government paying attention to and dealing with network public opinion, not only performs its management function, but also embodies the people-centered administrative concept. Therefore, using 21 editions of China Youth Monthly Public Opinion Index Reports, which include 420 significant public opinion events from July 2013 to March 2014, to study the influencing factors of public satisfaction with government’s response to public opinion. Hypotheses are proposed: when the nature of events(negative, neutral or positive) and the coverage of them work as two control variables, government’s responding activeness, arrival rate of response and recognition rate of response are three important factors to effect the public satisfaction. Through the regression analysis, we can conclude that: (1) public hold higher satisfaction for events spreading positive energy, (2) the increase of government’s recognition rate of response, arrival rate of response and responding activeness has a significant positive effect on public satisfaction, besides, recognition rate is the most critical factor, (3) there is no correlation between the coverage of events and public satisfaction, the relationship can’t be identified yet. Therefore, shortage is pinpointed out and suggestion is made to improve public satisfaction from the perspective of government’s response to public opinion.
Keywords Government’s response to public opinion Public satisfaction Influencing factor Regression analysis
目 次
1 绪论 1
1.1 研究背景与意义 1
1.2 文献综述 2
1.3 研究的主要内容和研究方法 6
2 相关概念和理论基础 7
2.1 相关概念 7
2.2 理论基础 8
3 政府应对舆情的公众满意度影响因素回归分析 12
3.1 假设研究 12
3.2 数据与变量说明 13
3.3 模型建构 13
3.4 逐步回归分析 14
3.5 回归分析结果讨论 18
4 政府应对舆情存在的现实问题 20
4.1 政府与公众间的良性互动尚未建立 20
4.2 解码不充分和处置不力 20
4.3 应对迟缓和重视程度低 21
4.4 信息“下达”闭塞 22
4.5 未完成向“民主治理型”政府回应的转变 22
5 提高政府应对舆情的公众满意度的对策建议 24