摘要： 论文首先阐明了课题设计的目的和意义，进而对网络flash广告从四个方面作了简要介绍，分别是起源、国内外研究现状、发展趋势和调研情况。然后简要阐述了作品的制作构思——产品、风格、功能模块等方面，让读者对广告有个大致的印象和了解，并对整个广告中所运用到软件作简要介绍。论文的后半部分对广告制作的步骤作了详细说明（包括图片、视频素材的制作、动画效果和代码的说明），基于所翻译文献中对网络广告交互性的着重强调，作品中多次使用ActionScript3.0的语言技术实现模块之间的交互，增强用户的体验感。优秀的网络广告设计对产品本身价值的体现有着不容忽视的作用，相信网络广告在今后能得到更好发展。68784

关键词： 网络广告；电器产品；Flash；广告设计

The online advertising design of hot electrical products

Abstract:  Firstly, this paper clarifies the purpose and significance of the design of the topic, and then gives a brief description of the three aspects of the online flash advertising, namely, the origin, the domestic and foreign research status, development trend and research situation. And then briefly describes the production of ideas - products, style, functional modules, etc., so that readers have a general impression of advertising, and introducting the used software of entire ad. The second part of the paper makes a detailed description of the steps of advertising production (including the production of pictures and video material, animation and code). Based on the emphasis on the interactivity of online advertising in the translated literature, Using ActionScript3.0 language technology to achieve the interaction between modules, to enhance the user's sense of experience. Excellent online advertising design of the product itself reflects the value of the role can not be ignored, I believe that online advertising in the future can have a better development.

Keywords: online advertising; electrical product; Flash；Advertising design

目录

摘要 i

Abstract i

目录 ii

1 绪论 3

1.1 课题的目的和意义 3

1.2 网络广告起源和演变过程 5

1.3 网络广告的国内外研究现状 7

1.4 网络广告的发展趋势 7

1.5 调研情况 9

2 分析 11

2.1 制作构思 11

2.2 开发工具的选用及介绍 12

3 设计 14

3.1 设计与策划 14

3.1.1 策划阶段 14

3.1.2 风格、色彩定位 16

3.2 素材的收集处理 17

3.2.1