摘要伴随着中国国内人均生活水平的提高，国人对零食的需求也在每日持续增持。零食业在中国发展迅速还有很广阔的发展空间，而大学生是重要受众之一。目前零食市场以年轻女性为主，但是中国人口比例却是男性偏多。所以男性市场，特别是在校大学男生市场并未被充分的挖掘，仍然存在着巨大的潜力。71256

本文分别以在校男大学生个人口味，在校男大学生经济条件，季节和零食的营养3个维度，并且细分为9个方面来研究在校男大学生零食的偏好，通过问卷调查得出的数据来加以验证。发现男大学生偏好口味较重的个别零食品类，并且偏好与有营养又健康功效的零食，而男大学生也更偏好于冬天吃零食，大部分男大学生更偏向于每月价格区间在100~300中的零食。

在最后提出提出“四个适合”原则，希望有助于对电商创业者或者零食企业的发展

毕业论文关键字：在校男大学生  零食  偏好  

Abstract    Along with China's domestic per capita living standards improve, people also continued to increase in the daily demand for snacks. Snack industry is developing rapidly in China still has a broad space for development, the college students is one of the important audience. The snack market is given priority to with young women, but Chinese population is relatively more men. So the male market, especially the school college boys market has not been fully tapped, still exist great potential.

This paper takes the male college students personal taste, male college students in school of economic conditions, season and snacks nutrition three dimensions, and subpided into nine aspects to research the preference of male college students in school snacks, verified by survey data. Found that male college students inpidual snacks taste preferences heavier category, and preference and nutritious and healthy snacks, and male college students also prefer winter eat between meals, most of the male college students prefer to snack in the monthly price range in 100 ~ 300.

At last put forward "four suitable" principle, the hope can help to the development of electrical business entrepreneurs or snack enterprises

 Key words: Male college students in school  snacks  preferences  

 目录

1绪论

1.1 研究背景和意义

1.1.1研究背景

1.1.2研究意义

1.2研究内容

1.3研究方法

1.4本文研究创新点

    1.5技术线路                                                                  

2文献综述

2.1在校大学生零食偏好相关研究综述

2.2在校大学生消费心理特点相关研究综述

2.3研究存在的问题

3在校男大学生零食偏好分析与假设

3.1在校男大学生的界定与范围定义

3.2零食偏好的定义

3.3在校男大学生零食偏好分析与假设

3.3.1在校男大学生个人口味

3.3.2在校男大学生经济条件