摘要21世纪以来，经济全球化发展，跨国企业虽然不是什么新话题，但它对经济的发展起到了无可替代的作用，跨文化管理的研究更是跨国企业能否良好发展的关键因素。企业想要在跨国经营过程中获得成功，需要充分考虑不同文化背景下，不同的民族，不同的文化素质差异而引起的管理方面的冲突。对于跨文化管理的研究，分析跨国企业冲突现状是关键，在此基础上，深刻剖析形成冲突背后的真正原因，再根据跨国企业自身特点，量身定做出缓解跨文化管理的冲突的机制。使跨国企业在不同国家实现文化环境与经济环境相互适应，确保跨国企业能够正确，健康，有效的发展。本文通过跨国企业华为公司为例，论述跨文化管理及文化差异的表现形式，原因现状。分析跨文化管理在当跨国企业发展中的重要地位以及其发展的必要性，根据华为公司跨文化企业管理中存在的因文化差异导致的冲突现状及影响，对冲突现状采取必要的应对措施，挖掘跨国企业的内外资源和潜力，实现跨国企业经济效益最大化。保证跨国企业在激烈的市场经济环境中立于不败之地。 71257 

毕业论文关键词：文化差异 ；跨文化管理 ； 激励理论；跨文化培训

Since the 21st century, economic globalization, multinational companies, although not a new topic, but it's economic development has played an irreplaceable role in the study of cross-cultural management is the key factor in whether multinationals good development. Transnational companies want to be successful in the course of business, we need to take full account of different cultural backgrounds, different nationalities, different aspects of conflict management and cultural differences in quality caused. For the study of cross-cultural management, multinational conflict status quo analysis is the key, on the basis of a profound analysis of the real reason behind the formation of the conflict, according to its own characteristics multinational corporations, tailored to ease cross-cultural conflict management mechanism. So that multinational companies implement cultural environment and economic environment in different countries adapt to each other, to ensure that multinational correctly, healthy and effective development. Through multinational Huawei's case, discussed cross-cultural management and cultural differences manifestations status quo reasons. Analysis of cross-cultural management when multinational development and its important role in the development of necessity, according to Huawei's cross-cultural enterprise management in the conflict situation and the impact caused by cultural differences, to take the necessary measures to deal with the current situation of conflict, mining internal and external resources and potential multinational corporations, multinational companies to achieve maximum economic benefit. Ensure that multinationals in the fierce market economy.

Keyword：Cultural Differences ；cross-cultural management ；Incentive theory；Intercultural Training 

               目录

目录 3

第一章 引言 4

（一）选题背景和意义 4

（二）研究目标 4

（三）研究方法 4

（四）技术路线 5

（五）本文的创新点 6

第二章 文献综述 6

    （一）文化差异的相关研究 6

    （二）跨文化管理中的缓解冲突的相关研究