摘 要：自我国大力发展旅游业以来，旅游经济已经成为我国目前增长速度最快的经济产业之一，各省市各区域之间为了发展旅游业做出的一系列变革和决策，引导和支持区域旅游合作，由此带来了区域旅游协调发展的繁荣，相比之下，苏北区域拥有丰富的旅游资源和得天独厚的地理优势但区域旅游却呈现分散的状态，尚未形成高效的运作模式，目前苏北旅游协调发展面临着地方政府各自为政、企业能动性缺失、市场定位模糊等诸多问题，文章从政府、企业、社会的角度出发，提出了建立苏北旅游协调发展机制的几项原则和措施，包括市场导向、利益最大化、非均衡发展原则和创建组织、搭建平台、注重营销、产业联动等基础性措施。71886

毕业论文关键词：苏北；区域旅游；协调机制

Abstract: Since China encouraged to develop tourism, tourism economy has become one of the fastest growing economical industries in our country recently。 To further develop tourism, different provinces and cities all make decisions by guiding and supporting regional tourism cooperation。 Thus, regional tourism has been more prosperous。 subei region has rich tourism resources and unique geographical advantages, but is having a regional tourism dispersed state, has not yet formed an efficient mode of operation, coordinated development of tourism in Northern currently facing local government fragmentation, lack of business activity, market positioning fuzzy, and many other problem, the article from the perspective of the government, enterprises and social point of view, put forward several principles and measures to establish the coordinated development of tourism in Northern mechanisms, including market-oriented, to maximize the benefits, the principle of non-balanced development and create an organization, build a platform focusing on marketing industrial linkage and other infrastructure measures。

Key words: Northern Jiangsu; regional tourism; coordination mechanism

目  录

1  绪论 5

2  苏北区域旅游协调发展存在的问题 5

2。1 地方政府各自为政 6

2。2 企业能动性的缺失 6

2。3 区域市场定位模糊 6

2。4 旅游市场营销不足 7

2。5 资源开发整合无序 7

3  苏北区域旅游协调发展的SWOT分析 7

3。1 优势 7

3。2 劣势 9

3。3 机遇 10

3。4 挑战 10

4  苏北区域旅游协调发展机制概述 11

5  建立苏北区域旅游协调发展机制的具体措施 13 

5。1 组建领导机构 13

5。2 搭建信息平台 14

5。3 资源整合规划 14

5。4 注重旅游营销 14

5。5 提高服务质量 15

5。6 拓展旅游产业链 15

5。7 利益分配与问责 15

参 考 文 献