摘 要：随着央行新一轮降息、各种新的房地产政策的出台，房地产市场之间的竞争越来越激烈，房地产开盘前推广方案也显得十分的重要。江阴黄山华都作为高端豪宅项目，以“一面山水，一面城”深入人心。只有对市场进行深入的研究，做好开盘前推广方案，才能够彰显江阴黄山华都项目得天独厚的优势。项目开盘前，要在开盘前期制定好项目整体的营销工作计划；做好江阴黄山华都项目开盘前的形象推广计划和项目的开盘前信息推广，更要注重江阴黄山华都项目的主要卖点和开盘各种优惠信息两个方面。依据现代人的生活方式和喜好，做好消费人群调查，分析消费者的心理，结合江阴黄山华都的项目定位，做好江阴黄山华都项目开盘前期的推广方案，促使项目在开盘的时候能够大卖。78675

毕业论文关键词：江阴黄山华都，推广方案，营销计划，项目定位

Abstract：With a new round of central bank to cut interest rates, the introduction of a variety of new real estate policy, competition between the real estate market is becoming more and more intense, real estate before the opening of the promotion plan also appears very important。 Jiangyin Huangshan Huadu as a high-end luxury items, to "a landscape, a city" deep into people's minds。 Only on the market were in-depth study, well before the opening of the promotion plan, to highlight the unique advantage of Jiangyin Huangshan Huadu project。 Prior to the opening of the project to in opening prophase project overall marketing plan formulation; do a good job in Jiangyin Huangshan Huadu project open disk before image promotion plan and project opened before the promotion of information, more attention should be paid to the Jiangyin Huangshan Huadu project's main selling point and opened a variety of preferential information。 According to the modern people's life style and preferences, do a good job in the investigation of consumer groups, analysis of consumer psychology, combined with the Jiangyin Huangshan Huadu project positioning, do a good job Jiangyin Huangshan Huadu project opened early wide program to promote the project in the open, when they can sell。

Keywords：Jiangyin Huangshan Huadu, promotion plan, marketing plan, project positioning

目   录

1  设计选题说明 4

1。1  选题依据 4

1。2  设计项目概况 4

1。3  设计目的和要求 4

1。4  数据资料选取 4

1。5  设计重点和难点 4

1。6  设计实现可能性分析 4

2  设计依据 4

2。1  理论与方法 4

2。2  规范和标准 6

2。3  参考文献选用 6

3  设计的技术路线 7

4  设计的价值 7

4。1  对专业学习价值 7

4。2  对今后工作价值 7

结论 8

参考文献 9

致谢 10

1  设计选题说明

1。1  选题依据

    本人对房地产销售这个课题很有研究的兴趣，并且在房地产销售公司实习，经历过好几个房地产销售案场，能接触到丰富的相关资料、数据等，所以选择这个研究课题进行毕业设计。