中国体育用品出口贸易发展研究+SWOT分析
毕业论文关键词： SWOT分析，体育用品出口，品牌形象，出口环境
China Sports Goods Export Trade Development
Abstract： Sports goods are referred to as all items are used in the process of physical education, sports and physical exercise, and in recent years, have rapidly developed in China. With economic development and the improvement of living standards, people's requirements on the quality and the quality of sports activities are increasingly high, high tech, great sports to become the preferred brand. In the recent ten years, along with the Olympic Games and major events, sports have achieved great development. But compared with the sports powerful nation, China sports goods quality and technology also is very low, is still at the primary stage. Although it has long been sporting goods exports are a growing trend, but still in the world market share the proportion of very little, so the sports goods export trade still has much room for improvement. This method analyzes the present situation of China sports goods export trade through the SWOT analysis, then the influencing factors of the China sports goods export trade is analyzed. Finally put forward the solution from three aspects of government, industry, enterprises. The government should actively promote the sports goods industry upgrading, and increase the scientific research investment and financing support; sports industry should be upgraded within industries and industrial cluster, to adjust the current sports goods export structure is not reasonable, which can adapt to the current international market demand for sports products; sporting goods production enterprise shall establish improvement of scientific research system, establish a brand image, improve sports goods export innovation ability, to enhance the core competitiveness of products, create good, loose export trade environment, reduce the international market of our sports goods export hindrance.
Keywords: SWOT analysis, Sports Goods Export, Brand Image，Export Environment
目录
绪论 1
（一） 研究目的 1
（二） 研究意义 1
（三） 研究内容 2
一、 中国体育用品出口贸易发展现状 3
（一） 中国体育用品产业概况 3
（二） 中国体育用品出口贸易发展现状 3
1. 中国体育用品出口结构现状 3
2. 中国体育用品出口规模现状 4