泗洪县电子商务发展现状问题及对策研究
毕业论文关键词：县域；电子商务；农特产品；泗洪县
Research on the current situation, problems and Countermeasures of e-commerce development in Sihong County
Abstract：In recent years,affected by the aftermath of the financial crisis,China's domestic and the international economic performance has been sluggish, and county economic growth has slowed down too.Today, many traditional industries show dismal,but the online marketing industry has its own way,going up against the tide.County e-commerce has become a new and powerful growth point of county economy. The development of county e-commerce helps to alleviate the downward pressure of county economy and conducive to the transformation and upgrading of county entities, seeking new development.Taking Sihong County of Jiangsu as an example，study the development of the county electricity supplier,find out many problems in the course of its development,compare with some typical domestic electricity supplier development model in the county.And put forward to strengthen government guidance, training and the introduction of e-commerce talents, perfect the system of standardization of agricultural products, to create a famous brand of agricultural products, promoting the third party e-commerce service platform construction and use for the Sihong County business development.
Key words:County；Electronic Commerce；Agricultural products；Sihong Coun
目 录
摘要 1
关键词 1
Abstract. 1
Key words 1
一、引言 2
（一）研究背景 2
（二）研究意义 2
二、国内外文献综述 2
（一）国外研究综述 2
（二）国内研究综述 3
三、国内典型县域电商发展模式解析 3
（一） 河北清河模式 4
（二）江苏睢宁沙集模式 4
（三）吉林通榆模式 4
（四）浙江遂昌模式 4
（五）县域电子商务模式分析 4
四、泗洪县电子商务发展现状分析 5
（一）泗洪县经济发展情况 5
（二）泗洪县电子商务发展历程 6
（三）泗洪县农村电子商务发展情况 6
（四）泗洪县为扶持电商发展颁布的政策文件情况 7
（五）泗洪县电子商务发展取得的成效情况 7
（优尔）泗洪县电子商务平台建设情况 8
五、泗洪县电子商务发展与应用情况的描述性统计 8
（一）问卷回收情况 8
（二）问卷样本特征 8
（三）泗洪县电子商务发展与应用情况的描述性统计分析 10
优尔、泗洪县电子商务发展过程中存在的问题 12
（一）企业电子商务普及率不高 13
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