我国农村电子商务发展现状与对策研究
毕业论文关键词：农村电子商务 困境 路径选择 泗洪
The Present Development Situation And Countermeasure Research On China's Rural Electronic Commerce
Take JiangSu SiHong For Example
Abstract: In the period of social transformation and system transition, We have made great progress in the building of urbanization and the new socialist countryside, especially in the context of the Internet, e-commerce break through the bottleneck of the old system, which has become a booster of economic growth in urban and rural areas.Under the background of economic globalization and society information , the city , as the representative of service and the industry ,whose e-commerce has sprung up like a raging fire, while the rural electronic commerce development cease to advance.There is a serious imbalance in the development of urban and rural electronic commerce. The way of agricultural production and operation and he quality of life of farmers both improve drastically for the reason that our country emphasis on the construction of rural information and the popularity of the Internet.The biggest snag holding back rural e-commerce for years are the lack of farmers' consciousness of rural e-commerce, e-commerce talents and agricultural facilities .Based on the empirical analysis and the plight of the development of electronic commerce of Sihong route, Encouraging the innovation on the development of rural e-commerce and proposing the specific strategy has theoretical and practical significance in breaking through the bottleneck of e-commerce development in rural areas of Sihong.
Keywords: rural electronic commerce; dilemma; path selection; Sihong
目录
一、引言 1
（一）研究的背景 2
（二）研究的意义 4
（三）农村电子商务文献综述 5
（四）研究的基本内容和方法 7
二、泗洪农村电子商务发展现状 8
（一）建立泗洪网络创业产业园 8
（二）泗洪县政府提供好的电商创业条件 9
三、泗洪电子商务存在的问题 9
（一）农民对电子商务意识淡薄 9
（二）农村电子商务人才稀缺 10
（三）农村网络设施建设成本较高 11
（四）农产品物流体系不健全 11
（五）农产品产业化经营水平较低 12
（优尔）基层政府对农村电子商务重视不足 13
四、优化泗洪农村电子商务途径 13
（一）沙集模式的成功关键因素分析 13
（二）优化泗洪县电子商务的途径 15
五、总结 19
参考文献 20
一、引言
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