现代婚庆业文化创意与技术创新研究+SWOT分析
毕业论文关键词：婚庆行业；文化创意产业；技术创新
The research of Cultural Creativity and Innovation Technology in Modern Wedding Industry
Abstract:Modern wedding industry is one of the most closely related industry to people’s happiness and life,it is also the cultural creativity industry which full of culture and creativity.In recent years, cultural innovative industry is very important and it would become a pillar industry of Chinese economy. Therefore the country start to pay more attention to the development of the cultural creativity. This article will describes the background and the status of modern wedding industry, given the development policies through SWOT analysis; analyses the whole wedding industry chain briefly, and points out its innovation compared to the traditional wedding industry; regard the wedding planning as a key research direction, analyses its industrial innovation trends and operating mode from two aspects of soft innovation and hard innovation ; by actual research data from weddings, describe wedding industry’s achievements and problems; through specific case studies, put forward a new innovative development selection and give the enterprise countermeasures and suggestions to achieve a better development.
Key words: wedding industry,cultural innovative industry,innovation technology
目 录
摘要 1
一、绪论 3
（一）研究背景 3
（二）研究意义 3
（三）研究综述 4
二、现代婚庆业的现状及特点 7
（一）现代婚庆业的概念 7
（二）现代婚庆业的现状 7
（三）现代婚庆业的特点 8
（四）现代婚庆业的SWOT分析 8
1、优势 8
2、劣势 9
3、机会 10
4、威胁 12
5、现代婚庆业的发展策略 13
三、婚庆策划的文化创意与技术创新 15
（一）婚庆产业链简述 15
（二）婚庆策划的文化创意 15
1、婚礼主题的创新 15
2、主题色调的创新 16
3、婚礼仪式流程的创新 16
4、创意个性定制 17
5、音乐 17
6、视频 17
7、花艺 18
8、软件系统 18
（三）婚庆策划的技术创新 19
1、婚礼场地 19
2、人员团队 19
3、灯光设备 20
4、婚礼道具 20
四、关于婚庆花费的数据调查 22
（一）数据来源 22
（二）婚礼现场总费用 22
（三）婚礼现场布置费用 23
（四）婚礼灯光设备费用 24
上一篇：疯狂锁屏商业模式与竞争战略研究