疯狂锁屏商业模式与竞争战略研究
毕业论文关键词： 广告；手机；疯狂锁屏；商业模式；竞争战略；
Research on the business mode and competition strategy of the crazy lock screen
Abstract: Phone is known as the fifth media. It appears to make people communicate and communication more convenient. It benefits people and habits to the convenience, advertising in the phone, and brings great changes in media advertising and rapid development. Under the development trend of the media, advertising on mobile phone platform, mobile advertising as a result and marketing combined more closely. Advertising is more effective, the purpose of marketing is more clear and accurate. This mode of advertising is a breakthrough for the traditional concept. This new pattern of new thinking will change the original advertising creativity and principles. And the emergence of new app crazy lock screen, is the advertising in the lockscreen interface, which in China is new model of advertising marketing. This article is for the software to study and analyze the use patterns and other advantages, and according to the existing conditions, through the macroscopic and microscopic techniques, analysizing the competition strategy.
Keywords: advertising; mobile; crazy lock screen; business model; competition strategy;
目录
一、相关问题的提出及概述 1
（一）文献综述 1
（二）研究的意义 1
二、疯狂锁屏公司及应用介绍 2
（一）公司背景介绍 2
（二）商业模式定义 2
（三）疯狂锁屏商业模式介绍 2
（四）疯狂锁屏发展及面临的问题 3
1. 疯狂锁屏的发展优势 3
2. 发展中疯狂锁屏面临的问题 5
三、疯狂锁屏环境分析 7
（一）宏观环境分析——PEST分析 7
（二）产业分析——五力模型分析 7
（三） 微观环境分析——SWOT分析 8
四、疯狂锁屏战略选择——差异化竞争战略 10
（一）竞争战略的定义 10
（二）疯狂锁屏战略选择 10
（三）疯狂锁屏差异化战略执行和保障 11
五、总结 12
致谢 13
参考文献 14
一、相关问题的提出及概述
（一）文献综述
二、疯狂锁屏公司及应用介绍
（一）公司背景介绍
上海酷屏信息技术有限公司是专业从事手机广告互动平台技术开发及运营，业务围绕基于3G网络及智能手机发展而兴起的手机锁屏广告业态。
经过长期的技术研发，上海酷屏信息技术研发团队成功研发了用户点亮手机屏幕即能获取商家广告信息的技术，同时适合中国客户的全新商业模式，使中国的广大广告受众群体改变了被动看广告的现状，让看广告更有趣性。
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