基于互联网+视角的会展业创新发展研究
毕业论文关键字：互联网+；会展业；掌上世博
The Internet + perspective of exhibition industry
——Taking the Case of the palm Expo
Abstract: We are embraced by the Internet, in an attempt to keep our world network. Network has gradually become an indispensable space for people, it brings not only a convenient platform for exchange, but also to provide opportunities and challenges for each area. In Chinese exhibition industry, also with the popularity of the network technology gradually from the traditional mode of exhibition derive new network conference and exhibition. This paper firstly introduces the concept and characteristics of network exhibition. Secondly, it analyzes the relationship and the current situation of the network exhibition and convention exhibition in China, and analyzes the combination and application of the two. From the palm Expo platform as a case, I take its operation to the line under the impact as a practical analysis. At last, it puts forward the strategy and suggestion for the development of the exhibition in China. Hope this paper can provide some reference for the related enterprises.
Keywords：Internet+ ；conference and exhibition industry ；The palm Expo
目录
引言 1
一、互联网+会展概述 2
（一）“互联网+”是什么 2
（二）互联网+会展的定义和特点 2
二、文献综述 3
（一）网上虚拟会展的发展现状 3
（二）目前支持网上虚拟实现的技术 3
（三）网上虚拟会展的发展展望 3
三、网络会展与传统会展的发展趋势 4
（一）网络会展与传统会展的比较 4
（二）网络会展相较于传统会展的优势 5
1、对于主办方 5
2、对于参展商 5
3、对于观众 5
四、互联网+会展的现状分析 6
（一）互联网+会展的争议 6
（二）国内互联网+会展状态 7
（三）互联网+会展面临的问题 7
五、案例分析：掌上世博的双线世博会 8
（一）案例介绍 8
1、掌上世博简介 8
2、掌上世博项目的背景 8
3、掌上世博世博会呈现 9
（二）掌上世博的运行与发展分析 9
1、横向 9
2、纵向 10
3、发展 10
六、互联网+会展的发展对策 11
（一）巩固网络基础设施技术 11
（二）提供专业优质的会展服务 11
（三）线上+线下，现实+虚拟 11
（四）充分借鉴国外先进经验 11
（五）加强相关法律法规的定制 12
结论 13
致谢 14
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