摘要快速发展的零售业已经成为拉动中国经济腾飞的核心增长点之一，徐州市经济的高速增长与当地零售企业息息相关。徐州市零售业的变化日新月异，迫于外来大型零售企业和新兴零售企业的双重压力，传统零售企业只能选择改革，新旧零售业更替速度加快，零售业市场的竞争日益激烈，零售企业如何在这种情况下保持良好的发展态势已经成为徐州零售企业关注的焦点。49986

本文首先阐述了零售业的研究背景意义以及相关文献的研究成果，然后对徐州零售业的发展现状进行分析，面对零售业发展过程中存在的问题，结合徐州市的区位因素、产业特色以及徐州零售业的实际情况，优化徐州零售业内、外部环境，提高创新能力和自有品牌运营的能力，建立完善的物流运行模式和独特的人才培养体系，与时俱进，不断发掘其潜力，切实做到有益于徐州零售业的发展和我国零售业整体实力的提高。

毕业论文关键词：零售业；徐州；发展；研究

Situation in Xuzhou City Development Strategies and retail

Abstract

Retail has become a driving force of the rapid development of China's economic takeoff core growth point, Xuzhou economic growth with local retail businesses are closely related. The rapid changes in retail Xuzhou, under the dual pressures of large foreign retail enterprises and emerging retailers, traditional retailers can only choose reform, accelerated replacement of old and new retail, retail market increasingly fierce competition, retailers how this maintain a good momentum of development under the case has become the focus of attention in Xuzhou retailers.

This paper describes the background and significance of research literature retail, and retail development status of Xuzhou analyze the face of retail development problems in the process of combining location factors Xuzhou, Xuzhou and industry characteristics actual retail, retail optimization within Xuzhou, the external environment, improve the innovative capacity and capability of its own brand operations, establish and improve the logistics operation mode and a unique training system, with the times, constantly explore their potential to effectively do conducive to development and to improve the overall strength of our retail Xuzhou retail.

Key words: retail industry；Xuzhou；development；research

目录

一、导论 1

（一）研究背景及意义 1

（二）文献综述 2

二、徐州市零售业的发展现状 3

（一）徐州市零售业的概况分析 3

（二）徐州市零售业发展的主要特点 4

三、徐州市零售业发展存在的问题 4

（一）城市化水平偏低，零售网点分布不均 5

（二）产业关联度不高，发展水平相对滞后 6

（三）零售业结构失调，缺乏科学引导 6

（四）运行模式不规范，组织化程度低 7

（五）运营模式单一，竞争优势不明显 7

（六）物流信息闭塞，产业链不完整 8

四、发展徐州市零售业的具体对策 9

（一）准确定位零售业，协调产业关系 10

（二）适应城市发展的需要，促进共同发展 11