自媒体社交平台的电商模式研究
In WEB2.0 era, "we media" has become a hot spot of research, his personalized, interactive strong, grass-roots and the persity in the dissemination of information, social marketing, and plays can not be ignored influence. In China, we media-based social platform electronic business model is still in a relatively empty stage and the object of the discussion concentrated on companies and brands. Therefore, this article will focus on the concept of self-media, and start from the concept of a social media platform to start the relevant studies from his foundation, character and people from the media particularity (content specialization, persification carrier body personified) were . Social platform, core characteristics and profit model - and then, from three angles difference from social media platforms and traditional electricity supplier Model. And through questionnaires for further discussion of the attitude of the user from the media's electricity demand, advantages and disadvantages. And further discussion of the shortcomings of media-based electricity supplier from social platforms based on the data results. Finally, how we should improve the electricity supplier recommend this model, such as the establishment of community encourages users to natural creation, return to the essence of good product, word of mouth marketing.
毕业论文关键词：自媒体: 微信； 微博： QQ： 图片社交工具： 社交电商 ； 网红经济
Keyword: we media； we chat； weibo； QQ: Image social tools: social electricity business; cewebrity economy
目录
（一）选题背景和意义 5
（二）研究内容 5
（三）研究方法 6
（四）技术路线 6
（五）本文的创新点 6
二、文献综述 7
（一）关于自媒体的定义以及盈利模式的研究 7
（二） 关于基于社交平台的自电商的研究 7
（三）研究中存在的问题 8
三、自媒体社交平台的相关研究 8
（一）、基于社交平台的自媒体电商的概念： 8
（二）、自媒体社交平台电商的基础 8
（三）、自媒体社交平台电商的特质: 9
（四）、自媒体人的特殊性 10
四、自媒体社交平台的电商模式与传统的电商模式的区别 10
（一）从社交平台角度而言 11
（二）从核心特征角度 12
（三）从盈利的角度 13
五、问卷的设计与实施 13
（一）问卷的设计 14
（二）问卷的实施 14
六、自媒体社交平台的电商模式优缺点 21
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