摘要黄酒是绍兴地区重要的出口商品，在我国加入世界贸易组织之后，黄酒的出口量有明显上升。在市场竞争日趋激烈和全球化分工逐步深入的背景下，中国黄酒产业的生存与发展对于该产业在国际上的竞争力有较大的依附作用。但是目前中国黄酒产业由于长期沿袭传统工艺，生产规模偏小、产品缺乏创新、同质竞争现象严重等问题，绍兴黄酒的出口存在着很多不足，面临着很多困难。对黄酒出口问题的研究，是突破黄酒发展瓶颈的关键，也是现代化发展和国际化的需要。51893

本文首先通过查阅关于出口竞争力的相关理论文献，指出出口竞争力的概念，概述出口竞争力的评价指标和影响因素；其次从贸易环境、市场份额、出口价格三个方面对绍兴黄酒的出口现状进行分析，以及黄酒出口的有利不利条件；紧接着基于出口竞争力评价的三个主要指标国际市场占有率、贸易竞争力指数以及显示性比较优势指标，在查阅相关数据后对绍兴黄酒出口进行实证分析；进而利用波特的钻石理论从六个方面对制约绍兴黄酒出口的影响因素进行分析，最后对提高绍兴黄酒出口竞争力提出对策和建议。

毕业论文关键词：绍兴黄酒；出口竞争力；竞争力指标；钻石理论

Abstract

Wine is an important export commodity in Shaoxing, after China's accession to WTO, wine exports have increased significantly. In the increasingly fierce market competition and globalization, the gradual deepening of the pision of background, survival and development of China's wine industry for the industry's competitiveness in the international arena have a greater role in attachment. But now Chinese rice wine industry due to the long lineage of traditional crafts, small-scale production, lack of product innovation, homogeneous competition in serious problems, export of Shaoxing rice wine there are many problems facing many difficulties. Issues of export of rice wine, rice wine is the key to break through the bottleneck of the development, but also the modernization and international needs.

Firstly, a review of the relevant theoretical literature on export competitiveness, noting that the concept of export competitiveness, an overview of export competitiveness index and influencing factors; Second, from the trading environment, market share, export prices three aspects of the current situation of export of Shaoxing rice wine for analysis, and unfavorable conditions favorable wine exports; followed by three main indicators of international market share, trade competitiveness index and revealed comparative advantage index based on export competitiveness evaluation after a review of the relevant data for empirical Shaoxing rice wine exports analysis; and then use Porter's diamond theory from six aspects influencing factors Shaoxing rice wine exports are analyzed. Finally, countermeasures and suggestions to improve the export competitiveness of Shaoxing rice wine.

Key words：Shaoxing rice wine; Export competitiveness; Competitiveness Index; Diamond Theory

目 录

摘要 2

Abstract 2

1．绪论 6

1.1研究的背景和意义 6

1.2研究思路与研究框架 6

1.3研究工具与研究方法 7

2．出口竞争力概述 8

2.1出口竞争力的概念 8

2.2出口竞争力的评价指标 8

2.3出口竞争力的影响因素 9

3．绍兴黄酒出口现状及条件分析