摘要：我国的会展业在这30多年的改革开放之中，取得了巨大的成绩。我们成功举办了诸多具有国际影响力的展览与会议，如国际汽车展，博鳌亚洲论坛等等，同时也涌现出了北京、上海、深圳、广州、厦门、杭州等优秀的会展城市。但是需要着重提出的是，我国的会展缺乏行业管理，市场存在恶性竞争。会展业需要摆脱固步自封，逐步朝着新经济形态转型。近年来“互联网+会展”的得到了众多会展从业者的关注。本研究将会展活动中企业的不同属性与政策制度对科技信息的传播影响结合以进行分析研究，为政府制定相关的政策与制度提供参考。本次研究会通过对会展现场的参展企业进行问卷调查，以及在网上发放网络问卷，并对所获得的数据进行交叉分析。调查结果表明：政策与制度对基于会展活动的科技信息传播有一定影响。52802

毕业论文关键词：会展活动；互联网；政策与制度

The impact of policy and institution on the dissemination of science and technology information based on exhibition activities

Abstract：Our exhibition industry in the 30 years of reforms and opeaning up，has made great achievements. We successfully hosted many international influence of the exhibition and conference , such as the International Motor Show , Boao Forum for Asia ,and so on，but also the emergence of a great exhibition cities Beijing , Shanghai , Shenzhen , Guangzhou, Xiamen , Hangzhou. But what should be highlighted , China's exhibition industry, the lack of management , there is a vicious competition in the market . Exhibition industry needs to get rid of the rest on its laurels , the gradual transition toward a new economic form . In recent years, the "Internet + Exhibition " exhibition has been many practitioners concerned . This study will affect the spread of exhibition activities of firms in the different attributes and policy information system on science and technology combined with analysis and research , provide reference for the development of relevant government policies and institutions . The study will be on the exhibition site by exhibitors questionnaires and in the online questionnaire distributed network , analysis the data of the obtained cross . Survey results showed that : policy and system have an impact on the dissemination of scientific information on exhibition industry .

Key Words: Exhibition；Internet；Policy and System；Governmen

 目  录

引 言 1

一、绪论 3

（一） 研究背景和意义 3

1. 课题的研究背景 3

2. 课题的研究意义 3

（二） 研究的现状和发展趋势 4

1. 课题的研究现状 4

2. 课题的研究发展趋势 5

二、政策与制度对基于会展活动的科技信息传播影响的调查问卷 6

（一） 调查方法 6

（三） 样本分布 6

（四） 分析报告 7

三、结论 15

四、制定会展产业政策发展的建议 16

（一） 制定合适的政策 16

（二） 发展特色会展城市 16

（三） 鼓励技术类展会发展 16

五、展望 17