摘 要:我国电影广告是随着我国电影的发展而进一步延伸的产品,从无到有,从幼稚到成熟,如今广告已经深入人心。但是我们也应该看到国内电影广告之中存在的一些不可忽视的问题,如电影营销环境混乱、电影情节和广告情节主次颠倒、观众对广告的抵触、电影广告效果难以衡量等问题。针对这些问题本论文提出了对电影广告的效果评估的方法、建立相关的营销平台、设计广告时需要注意的原创性等建议,希望为国内植入式电影广告的营销提供策略。7914
关键词:植入式电影广告;广告营销;营销效果;策略分析
Simply Analyse About the Mplantable Film Marketing Present Situation and Problems of Our Country
Abstract: With the development of Chinese film and further extended products, Implanted Movie advertisement appeared in our country .it made a lot of great progress when it became more and more mature, now advertising has been deeply rooted in the hearts of the people. China's film market presents the explosive growth in recent years, on the one hand, China's movie ads has prominent effect in the market and social two aspects, by the audience and the manufacturer's trust, commercial value was also gradually improved. On the other hand, we should also see the domestic films some noticeable problems of advertising, such as film marketing environment confusion, the plot and pitch tail wagging, the audience for advertising resistance and so on. film advertising effect is difficult to measure. To solve these problems , I give some advice in this paper for the film advertising effect evaluation method. establishing the related marketing platform, design of advertising need to be aware of when the original proposal, we hope to provide some domestic implantable advertising film marketing strategy.
Key Words: Implantable movie ads;Advertising and marketing;the effect of marketing;Strategy analysis
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