摘要随着创意经济在世界范围内兴起，发达国家逐渐由工业经济形态向知识经济形态转型，韩国自1998年提出“文化立国”至今，创意经济成为其战略性产业与主导产业，创意产业的发展推动韩国迈入了新兴发达国家行列。而中国正处于创意经济发展的起步阶段，还没有形成完整的产业链。通过分析中韩两国文化创意产品的贸易现状，并借助国际市场占有率、TC指数和RAC指数比较分析其国际竞争力。结果表明：中国的文化创意产品贸易竞争力总体上高于于韩国，从分行业看来，中国的文化创意产品贸易竞争优势集中于工艺品、设计，在近年的发展中，中国在新媒体这一文化创意产品的贸易竞争力有了显著提升，但贸易结构有待升级和优化。韩国近年来虽然处于贸易逆差，但其贸易结构合理，视听、出版物的贸易竞争力优势明显。通过吸取韩国在文化创意产品贸易中的优秀之处，确定影响我国文化创意产品贸易竞争力的因素：人力资源和科技水平、法律制定、政府政策扶持。从而提出提高我国我国文化创意产业贸易竞争力的对策建议：加强优秀人才的培育和引进，进而优化我国的文化创意产品贸易结构，希望完善能促进文化创意产品贸易的法律，加大政府扶持力度。73023

Abstract: With the rise of the creative economy worldwide, gradual transition from industrial economy form to knowledge economy form in developed countries。 Since 1998, South Korea proposed "cultural nation" 。 So far, the creative economy has become its strategic industry leading industries, promote the development of creative industries in Korea entered the ranks of emerging countries。 However, China is in its infancy and creative economic development, still have not formed a complete industrial chain。From a comparative study of the trade status of creative products and the trade competition index, it shows that the overall trade competitiveness of China’s cultural and creative products is higher than that in South Korea, China’s trade competitive advantage is concentrated on the design and the crafts of traditional creative and cultural products, the competitiveness of new media and other new type of cultural and creative products has been improved notably, and the trade structure needs to be upgraded and optimized。 In recent years, the design and new media of South Korea is much more competitive, and its trade structure is becoming reasonable。

毕业论文关键词：文化创意产品，文化贸易；贸易竞争力；比较研究

Keyword: innovative products; cultural trade; trade competitiveness; comparative study 

目   录

1引言 4

1。1选题背景和研究意义 4

1。1。1选题背景 4

1。1。2研究意义 4

1。2研究内容 4

1。3研究方法 4

1。4本文的创新点与不足之处 5

2文献综述 5

2。1相关概念的界定及基本认识 5

2。2文化创意产业的相关研究 5

2。3文化创意产品贸易竞争力 7

3中韩文化创意产品贸易发展现状 8

3。1中韩两国文化创意产品贸易规模现状 8

3。2中韩两国文化创意产品产品结构现状 9

4中韩文化创意产品贸易竞争力比较分析