摘要最近几年,传统窗帘行业的发展受到经济危机和电子商务的冲击很大，在电子商务加速发展的今天,传统窗帘行业转型升级是必定的趋势。从 2009 年开始,许多传统窗帘企业开始思考加入“触电”的潮流,纷纷寻求多样化的电商之路。但是,到现在为止,成功转型的传统窗帘企业微乎其微。本文在探究其失败的原因的基础上,分析传统窗帘行业转型的得失分析,帮助企业从最开始认清其在电商发展道路中可能会遇到的阻碍,使企业能更好得进行开展电子商务。本文选取三家有代表性的窗帘企业的转型之路为研究对象,采用文献分析法、定性研究与定性研究相结合法,分析窗帘企业转型模式的内在联系与规律。通过作者深度调研、实地访谈等方式收集企业转型过程中遇到的问题和处理的办法。从互联网思维的转换、客户群体、客户体验和运营成本四方面分析其转型的得失，最后提出相应的建议。74225

Abstract：In recent years, the traditional curtain industry development under the impact of the economic crisis and the electronic commerce, in e-commerce accelerates the development of today, the traditional curtain industry transformation upgrade is inevitable trend。 From the beginning of 2009, many of the traditional curtain enterprise began to think about to join the trend of "electric shock", have to seek a variety of electronic business。 However, up to now, the successful transformation of the traditional curtain enterprise is minimal。 This paper in inquiry based on the cause of the failure。 Analysis curtains for transformation of traditional industries of gain and loss analysis, help enterprises recognize from the beginning of the obstacles in the development of business may encounter, so that enterprises can better into The way for development of electronic commerce。 This paper selects three representative curtain enterprise transformation, as the object of study, using the literature analysis method, qualitative research and quantitative research combined legal analysis of curtain business transformation model of internal relations and rules。 Through the in-depth research, interviews etc。 collect handling of problems encountered in the process of enterprise transformation,。 Conversion from the thinking of the Internet, customer groups, customer experience and operational cost analysis of pros and cons of the transformation of the, finally puts forward the corresponding suggestions。

毕业论文关键词：转型  商业模式 客户体验 互联网思维

   Keyword: Transformation of the business model ； Customer experience； The Internet thinking

目    录

摘要 2

ABSTRACT 2

1 绪论 3

2 国内外研究综述 4

3 绍兴窗帘行业发展困境 5

 3。1 行业竞争日趋激烈，订单减少 5

 3。2 中间环节减少，利润摊薄 6

4 窗帘行业转型电商的尝试 6

 4。1 对零售网站的尝试 6

 4。2 对O2O模式的尝试 7

5 窗帘行业转型得失分析 8

 5。1 互联网思维 8

 5。2 客户群体和购买行为 9

 5。3运营成本 9

 5。4 客户体验 10

6 对窗帘行业转型电商的建议