城市功能定位与会展业提升的互动发展研究
关键词：会展业；城市功能定位；互动影响
A STUDY ON THE INTERACTIVE DEVELOPMENT OF CITY FUNCTION ORIENTATION AND EXHIBITION INDUSTRY PROMOTION
Abstract：After 1990s, with the development of economic globalization, as a new kind of economic form, the conference and exhibition industry becomes more and more popular in China. Conference and exhibition economic has various economic theme and more powerful industry association as well as benefits spread ability than the traditional economic form. It is regard as one of the main content of evaluation of city modernization. After hundred years of development, modern conference and exhibition industry becomes important means of promoting trade, absorb foreign capital, display image, Access to information in the world. It is not only the carrier of industry activities get their benefits, the more important thing is, it can promote the carrier region in almost all economic and humanities content over a longer period of development and prosperity. This paper aims to discuss some conference and exhibition that were held recently, analysis the various effects of exhibition and activities, in order to demonstrate positive relationship exists between the interactive development of city function orientation and promote the conference and exhibition industry.
Keywords: Conference and Exhibition; City function orientation; Interaction effect
目录
一、绪论 3
(一)研究的背景及意义 3
1.课题的研究背景 3
2.课题的研究意义 3
（二）研究的现状和发展趋势 4
1.课题的研究现状 4
2.课题的研究发展趋势 5
（三）研究的内容和目标 5
1.课题的研究目标 5
二、会展业与城市互动发展概论 6
（一）会展的概念及其作用 6
1.会展的概念 6
2.会展的功能 6
（二）城市功能定位概念及作用 7
1.城市功能定位概念 7
2.城市功能定位作用 7
三、大型活动实证分析 8
（一）上海世博会 8
1.上海城市定位 8
2.上海城市定位对世博会影响 9
3.世博会对上海城市定位的影响 10
（二）韩日世界杯 11
1.横滨的城市定位 11
2.韩日世界杯与横滨的互动发展 12
四、会展业提升与城市功能定位的调查 14
1.样本分析 14
2.问卷分析 15
3.调查结语 16
五、展望 17
参考文献 18
附录：“关于城市功能定位与会展业提升的互动发展研究的问卷调查”调查问卷 19