摘要：中国文化传媒产业链由于受到意识形态因素的限制，一直是政府管制最为严格的行业之一，国际化、市场化、产业化程度相对较低，尽管开放程度已显著提高，但其国际化发展注定不可能一蹴而就，存在一些节点需要跨越或迂回前行，由于未来一段时间国家关于文化传媒产业发展政策导向的可能变化，传媒产业链发展将面临重要的时间之窗，而这很可能是成为推动产业链加速升级的重要节点。纵观世界各国现代社会政治、经济的演变历程，政府通过各种手段对于本国文化传媒产业链的管制和干预始终存在，因此，放松管制势必成为推动产业链快速发展的重要力量，进而对传媒产业链运行效率、发展空间以及完善产生十分积极的影响，传媒产业链的发展推动了文化行业的发展，但在这个过程中暴露出了很多的问题和困难，这是一个艰难的过程，需要进行整个产业链的探索。本文叙述了传媒产业链的发展现状以及指出了发展过程当中在市场机制、技术创新、资源分配和制度管理等方面存在的问题并提出了相关的解决措施。78824

毕业论文关键词：传媒，产业链，战略，多元化发展

Abstract: China's cultural media industry chain has been one of the most stringent government regulations due to the limitation of ideological factors。 The internationalization, marketization and industrialization are relatively low。 Although the degree of openness has been significantly improved, its international development is destined It is impossible to achieve overnight, there are some nodes need to cross or roundabout forward, due to the next period of time on the cultural media industry development policy-oriented changes in the media industry chain development will face an important window of time, and this is likely to be to promote the industry An important node for accelerating upgrades。 Throughout the world of modern social politics and economic evolution, the government through various means for the domestic cultural media industry chain control and intervention has always existed, therefore, deregulation is bound to promote the rapid development of the industrial chain an important force, and then the media industry Chain operation efficiency, development space and improvement have a very positive impact, the development of the media industry chain to promote the development of the cultural industry, but in this process exposed a lot of problems and difficulties, it is a difficult process, the need for the entire Exploring the Industrial Chain。 This paper describes the development of the media industry chain and pointed out the development process which in the market mechanism, technological innovation, resource allocation and system management and other aspects of the problems and put forward the relevant measures。

目  录

一、绪论 1

（一） 研究背景 1

（二） 研究目的和意义 1

（三） 研究内容 1

（四） 研究方法 1

二、传媒产业链的概念和发展现状 2

（一） 概念 2

（二） 发展现状 2

1、媒体数量和类型大幅扩张 2

2、信息内容市场化 3

3、管理结构多元化 4

三、传媒产业链的国际多元化发展战略内容及存在的问题 6

（一） 传媒产业链国际多元化发展战略内容