摘要：随着互联网的飞速发展和中国国民的消费理念，电商经济已经遍布各个商业领域，也成为当下中国经济发展的主力。伴随着人民币汇率上升和国民生活质量升高等国内因素，以及企业全球化和全球经济回暖等国际因素，进口服装在中国消费者的生活中变得更加普遍。本文从服装业的角度出发，通过分析电商经济对中国服装进口贸易的直接与间接影响，论述了电商经济及其关联产业对中国服装进口贸易带来的推进和阻碍，同时预估和探讨未来服装进口贸易的转型方向与需要完善的潜在问题。本文论述了电商经济对中国服装进口贸易的冲击，其次重点说明了冲击的不利因素主要压迫了传统的服装进口形式，并与此同时衍生出了新的服装进口贸易——服装类的跨境电商。最近两年，伴随跨境电商飞速地发展，电商经济及其关联产业，对于中国的服装进口来说变得异常重要，因此本文在当前中国电商经济的现状上，从物流、支付平台和政府监管的角度提出了相关发展对策。79106

毕业论文关键词： 电商经济；服装；进口贸易；跨境电商

The study about the influence of electricity supplier economy on Chinese clothing import

Abstract: With the rapid development of Internet and Chinese national consumption concept, the electricity supplier economy has been around in various business areas, China also become the main force of economic development。 With the increase in the RMB exchange rate and the national quality of life higher domestic factors, as well as corporate globalization and global economic recovery and other international factors, imported clothing became more common in China consumers life in the garment industry。 This paper from the point of view, through the analysis of economic Chinese apparel imports electricity directly and indirectly, discusses the obstacles to economic and related industries to bring electricity supplier country clothing import trade promotion and at the same time, estimated and discussed future imports of clothing trade The potential problems and need to improve the direction of easy transformation。 This paper discusses the impact of the electricity supplier of apparel imports Chinese economy, then focuses on the impact of unfavorable factors mainly the oppression of the traditional clothing import form, and at the same time derived from the new clothing clothing import trade: cross-border electricity supplier。 In recent years, with the rapid development of cross-border electricity supplier the economy and related industries to the electricity supplier, it becomes very important for Chinese clothing imports, based on the current economic situation of the Chinese electricity supplier, from logistics, payment platform and the angle of the governmental supervision and puts forward relevant countermeasures。

Key Words: Electricity supplier economy;Clothing; Import trade; Cross-border electricity supplier

目  录

一、绪论 1

（一） 研究目的和意义 1

（二） 文献综述 2

（三） 主要研究内容 4

二、电商经济的相关理论 5

（一） 电商经济 5

（二） 跨境电商 7

三、电商经济和中国服装进口贸易的发展历史及现状分析 7

（一） 电商经济的发展历史及现状分析 7

（二） 中国服装进口贸易的发展历史及现状分析 8

四、分析电商经济对中国服装进口贸易的直接影响