摘 要:本论文通过查阅资料、整合数据、实证调研等方式对上海文化创意产业竞争力进行了研究,试图探索在上海的创意产业集群发展过程中可能出现的问题和可能的解决方案。
全文分为五个部分展开论证,第一部分主要通过对《上海市文化创意产业发展“十二五”规划》的解读,以及其他文献综述,探索“十二五”规划对创意文化产业观念的定义和发展理论研究;第二部分对上海咨询服务业展会发展现状进行研究,参考问卷分析总结出调研报告的结果;第三部分基于咨询服务业展会的视角来看文化创意产业,利用波特五力分析法,分析上海在文化创意产业方面的竞争力;第四部分结合实证调研和近两年上海统计年鉴数据变化,提出上海文化创意产业发展中存在的问题、提出相关解决建议;第五部分对全文做一个总结,并对上海文化创意产业的发展进行合理的展望。关键字:文化创意产业,咨询服务业,咨询服务业展会10781
Creative Industry based on the consulting service exhibition point of view
Abstract: by
Through checking and integrating data, doing empirical research, this paper articulates the competitiveness of cultural creative industry competitiveness in Shanghai, aiming to explore the potential problems and possible solutions in the development of clusters of creative industry in Shanghai.
This passage is pided into five parts. The first part mainly explores the “12th five-year plan of the development of the cultural creativity industry in Shanghai”, summarizes other literature review, in order to clarify the definition of creative industry in the “12th five-year plan” and the theoretical conception of creative cultural industry in other researches; The second part studies the current situation in the exhibition of consulting service industry, and then summarizes the result of the study by referring and analyzing the online questionnaire; The third part shows perspectives of cultural creative industry based on the exposition of consulting service industry, at the same time uses the Michael Porter's Five Forces Model to analyze the competitiveness of cultural creative industry in Shanghai; The fourth part, by combining the empirical research and the statistical data variations in Shanghai, puts forward problems existing in the development of cultural creative industry in Shanghai, offers relevant solving Suggestions; The fifth part summarizes the full paper, and show reasonable prospects of the development of cultural and creative industry in Shanghai.
Key words: the Culture and Creative Industry, the Consulting service Industry, the exhibition of Consulting service industry
目录
一、引言 1
(一)研究目的
(二)研究方法
二、研究综述 4
(一)文化创意产业的概念 2
(二)咨询服务产业的概念 3
三、上海文化创意产业发展的竞争力分析 8
四、 存在的问题与解决建议 10
(一)存在的问题 ……12
(二)解决的方法建议 14
致谢 17 参考文献 17