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摘要便利店业态作为先进的零售经营模式，具有购物比超市更为方便快捷的现代化特色，在中国经过二十多年的飞速发展，已经成为我国零售业的重要组成部分。我国的便利店起步晚，尽管数据显示中国便利店企业实现了持续的增长，但其在规模、效益以及盈利水平上仍然和国外存在着较大差距。由此看来，盲目重视扩张或者一照搬国外的运营模式是不可取的。便利店经营者如何掌握消费者需求，如何随着经营局面的改变调整盈利模式并以此在竞争的浪潮中立于不败之地是一个值得重视的问题。本文介绍了连锁经营、连锁便利店及盈利模式等概念，阐述了我国连锁便利店盈利模式的类型及特点，并指出了盈利模式存在的问题。最后在分析了我国连锁便利店经营环境的基础上针对存在问题给出了可行的建议及对策。22977
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关键词 零售业态 连锁便利店 盈利模式 案例分析
毕业论文外文摘要
Title Localization Research on Profit Mode of Chain Convenience Stores
Abstract
Convenience stores format as an advanced retail business model, with the modern features that shopping is more convenient than supermarkets, after 20 years of rapid development in China, has become an important part of China’s retail formats. China’s convenience store starts late. Although the data shows that China's convenience store enterprise has achieved sustainable growth, there is a big gap between its and abroad’s in terms of scale, efficiency and profitability levels. It is visibly undesirable to put blind emphasis on the expansion or just copy the foreign operation model. It is a serious problem that how the convenience store operators master consumer demand, how they regulate profit mode to adjust the changes of the business situation and then achieve in an impregnable position in the wave of the competition. This paper introduces the concepts of chain operation, chain convenience stores as well as profit model and also, it describes the types and characteristics of the chain convenience stores profit model. On the basis of the research and analysis of the present situation of our chain convenience stores profit model, we will give out feasible advice and countermeasures for the existing problems.
Keywords Retailing Chain convenience stores Profit model
Case analysis
目 录
1 绪论 1
1.1 研究背景及意义 1
1.2 研究内容及方法 2
1.3 相关概念的解释 2
2 理论依据与文献综述 5
2.1 理论依据 5
2.2 文献综述 6
3 我国连锁便利店盈利模式现状 9
3.1 连锁便利店盈利模式的发展演变 9
3.2 连锁便利店盈利模式的类型及特点 10
3.3 连锁便利店盈利模式存在的问题 12
4 案例分析——以美宜佳为例 16
4.1 公司概况 16
4.2 美宜佳盈利模式分析 16
4.3 美宜佳盈利模式的特点 17
4.4 美宜佳盈利模式的启示 19
5 我国连锁便利店盈利模式发展策略 20
5.1 连锁便利店经营环境分析 20
5.2 连锁便利店盈利模式发展策略 21
结 论 23