摘 要：企业日常经营和项目投资需要大量的资金，企业的内部筹资已经不能满足企业对自身发展的需求，由于自有资金不足，即使企业的生产设施跟得上，也不能投入大规模的生产。由于资金的不足导致良好的项目不能及时注入资金，未能获得最大的利润。这样的情况造成了大多数企业会选择通过负债经营来开发新发项目，来提升自己的市场份额，从而在市场中强占先机。的确负债经营能使企业抓住机会获取收益，但是对应的风险也是存在的，一旦经营不当，就会陷入偿债危机。本文将结合佳兆业集团的实际情况，通过对企业负债经营风险的成因探究，使企业能结合自身情况，制定合理的制度，建立有效的监督体系，降低企业负债经营的风险。91939

毕业论文关键词：负债经营、风险防范、资金管理、佳兆集团 

Abstract：Invest a lot of money to the daily management of the enterprise and project, the enterprise's internal financing has been unable to meet the needs of enterprises for their own development, due to the lack of own funds, even if the enterprise production facilities to keep up, can not be put into mass production。 Due to the lack of funds, the project can not be injected into the capital in good time, and can not get the maximum profit。 Caused this situation, most companies will choose the debt management to develop new projects and their own business, to enhance their market share in the market, and strong advantage。 Indeed debt management can make the enterprise seize the opportunity to get the benefits, but the corresponding risk is there, once the business is not appropriate, it will fall into debt crisis。 This paper will combine the various risk analysis of Henderson group, enterprises are in debt management in the enterprise, make a correct understanding of this mode of financing, improving the financial situation, to avoid risks, achieve maximum profit。

Keywords：Debt management, risk prevention, capital management, jiazhao company

目   录

1  引言 3

1。1  选题背景 3

1。2  选题的意义 3

2  负债经营风险的理论 3

2。1  相关理论概念 3

2。2  企业负债经营风险源G于J优L尔V论N文M网WwW.youeRw.com 原文+QQ75201`8766 的种类 4

2。3  企业负债经营风险的控制方法 5

3  佳兆集团负债经营风险探讨分析 6

3。1  佳兆集团负债经营状况介绍 6

3。2  佳兆集团负债经营风险识别分析 7

3。2。1  借入资金过多 7

3。2。2  债务利率过高 8

3。2。3  资本结构的不合理性 9

3。2。4  再筹资风险 9

3。2。5  借入资金用途的局限性 10

4  解决佳兆集团负债经营风险的措施 10

4。1  确定合理的负债规模 10

4。2  树立风险意识 12

4。3  宽松的财务政策保证资金弹性 12

4。4  关注市场和利率汇率变化 12

4。5  确定企业合理的资本结构和营运资本筹资策略