摘 要：随着我国市场经济的发展人们的生活水平逐渐提高，人们有了“想花钱买健康”的意识，健康生活理念已经深入人心。现在加入健身俱乐部为自己的健康投资已成为了人们实现自己健康生活最佳途径。20世纪80年代以来，随着国内各种规模的健身俱乐部的广泛建立，并从中派生出一些新的健身项目。这些新的健身项目不仅给大众带来了健康的体魄并且成为了一种不同年龄段的人们共同追求的时尚。但是健身俱乐部在我国发展的时间还比较短，俱乐部的水平参差不齐，还存在一定的问题。基于此，本论文就南通市崇川区的俱乐部运用抽样法、文献资料法、访谈法三中科研方法进行调查，了解南通市崇川区的健身俱乐部的运营现状，找出崇川区健身俱乐部所存在的问题提出理论支持。95063

毕业论文关键词：南通市崇川区，健身俱乐部，发展现状，对策研究

Abstract：With the development of our country market economy gradually improve the people's standard of living, people have the consciousness of "want to spend money on health", healthy lifestyle has been more and more thorough popular feeling。 Fitness club is to provide comprehensive sports service for the masses of business organization, now join the fitness club for their health investment has become the people to achieve their best way to a healthy life。 Since the 1980 s, with the domestic widespread of all the size of the fitness club, also bring us a new concept of fitness, the aerobic exercise, muscle fitness programs to a wide range of development, and to derive some new fitness programs, such as hip-hop, Sir Step aerobics, Latin aerobics, aerobics and yoga, gymnastics, etc。 These new fitness programs not only bring health to the public, but also become a fashion for people of all ages。 But the development of the fitness club in our country time is relatively short, different levels of the club, so as long as there is a good market positioning and advanced management method, believe fitness club will have a very good development potential and market。 But at the same time, there are still some problems in the development of fitness clubs。 Based on this, this thesis is nantong lofty mountain club by using sampling method, literature method, interview method, three research methods to investigate and study the status quo of fitness club operations of nantong lofty mountains, and the present situation of the fitness club of nantong lofty mountains and analyzes the development countermeasure research。 

Keywords：Nantong is a mountainous area , the fitness club, present situation, countermeasure research

目   录

1 前言 4

2 研究对象与方法 5

2。1 研究对象 5

2。2 研究方法 5

2。2。1 文献资料法 5

2。2。2 问卷调查法 5

2。2。4 访谈法 6

2。2。3 数理统计法 6

2。2。3 逻辑分析法 6

3 研究结果与分析 7

3。1南通市崇川区俱乐部经营规模的现状与分析 7

3。2南通市崇川区的健身俱乐部在位置分布上的特征分析 7

3。3南通市崇川区的健身俱乐部经营方式和营销手段 8

3。4南通市崇川区的健身俱乐部开设的课程 9