摘要:目前,电视媒体己经成为大众接受信息的重要载体,其波及面之广、反响之大是毋庸置疑的。电视节目播音员、主持人搭载着这样一个平台,将个人形象推广到社会生活各个方面。而受众的欣赏水平和欣赏眼光也在逐渐提高甚至挑剔,要求一个有着良好形象的主持人,不仅要有得体的谈吐,机智的应对,高尚的人文情怀,也要有优雅的举止,亲和的表情和舒适的视觉感,只有将外在形象和内在形象统一且良好的主持人才能走进千家万户的电视荧屏,走进观众的心里。本毕业论文将从狭义的电视主播形象塑造出发,对主持人外在形象做重点研究,从而探索电视主播内外兼修的方式方法和其深层含义。10956
关键词:品牌栏目;主持人;形象设计
Talk column moderator brand image design elements
Abstract:Currently, the television media has become an important carrier of the public to receive information, the big wide its ramifications, the repercussions of the doubt. TV show announcer, host equipped with such a platform will be extended to all aspects of personal image and social life. The appreciation of the audience and appreciate the vision is gradually improving even demanding, requiring a host with a good image, not only have a decent conversation, witty response, noble human feelings, but also elegant manners, and the pro-expressions and comfortable visual feeling, only the external image and internal image of unity and good host to thousands of families into the TV screen and into the heart of the audience. TV anchor image in this article from the narrow shape starting to focus on doing the external image of the host in order to explore ways and means of externally TV anchor and its deeper meaning.
Key Words:brand part; moderator; image design
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