东方卫视《今晚80后脱口秀》节目探析
毕业论文关键词：东方卫视；《今晚80后脱口秀》；单口相声；国际化包装
Analysis of Post 80s Talk Show Tonight on Dragon TV
Abstract:Djing performed by foreign disc jockey, single drollness, micro sitcom, humorous coordination and ridicule and reflection of generation Y’s survival condition…Ever since the post 80s talk show tonight was projected on screen, it has appealed a considerable amount of young people, and what is shocked is that it soared to the second among late-night screens rapidly. This is largely because it spices Chinese talk shows by a neoteric style. This paper is extended in two aspects: the advantages in program orientation, content factors, program scheme of this show will be formulated, while the deficiencies existing in the procedure of link led by honored guest, program package and topic selection will also be given. On the basis of these, some suggestions will be proposed with the aim of producing a great push to Chinese talk shows no matter its practice or theoretical study.
Key Words:Dragon TV; post 80s talk show tonight; monologue comic talk; international package
目 录
摘 要 1
Abstract. 1
一、《今晚80后脱口秀》的发展优势 2
（一）精确定位融合时代文化更个性化 2
（二）单口相声融合现代脱口秀更大众化 3
（三）精细策划融合团队合作更具影响力 4
二、《今晚80后脱口秀》背后隐藏的危机 5
（一）嘉宾环节设置略显突兀 5
（二）国际化包装与本土化风格难以接轨 6
（三）社会环境影响节目话题选择 7
三、《今晚80后脱口秀》未来发展新视野 8
（一）以人为本凸显人文情怀 8
（二）节目话题创设引人深思 9
（三）节目制作播出与时俱进 10
结 语 11
参考文献 11
东方卫视《今晚80后脱口秀》节目探析
每周日晚22：45播出的《今晚80后脱口秀》，由80后新锐相声演员王自健当家主持,是东方卫视全新打造的原创脱口秀节目。节目一开播就受到观众追捧，拥有一大批年轻观众。节目将精准的定位、主持人独特的主持风格以及精细的策划融合在一起，让《今晚80后脱口秀》保有新鲜和活力。然而，节目要想成为娱乐脱口秀节目的领头者，还有很长的路要走。
一、《今晚80后脱口秀》的发展优势
（一）精确定位融合时代文化更个性化
节目能影响什么人，受众定位是否清晰稳定，何种受众群是节目的目标受众，他们能否赢得广告主的青睐，这些都将决定节目在巨大的市场中分得了多大的一杯羹。《今晚80后脱口秀》将受众定位在都市白领、大学生上，成为国内首档受众群明确年龄层次的娱乐脱口秀节目。节目播出四期后，这档由80后相声演员王自健主持的脱口秀节目成为年轻人思想的聚集地，收视率排名已位居全国第二。
上一篇：浅析湖南卫视的营销策略+文献综述
下一篇：康师傅饮品广告策略分析