摘要：近些年来，伴随着网络技术的不断向前发展，互联网传播越来越多的呈现出个性化、多样化、踊跃化的特点。而就在这样一个草根阶层崛起、网民群体意识增强的媒介格局之下，众多独特的网络红人形象应运而生。张全蛋作为网红界冉冉升起的明星，收到了全网络的广泛关注，这绝对是典型成功案例。《暴走大事件》也正是因其节目中所隐现出众吐槽文化而获得大量网友的关注，而其中的主持人张全蛋也正是顺应了吐槽文化的趋势，获得了时下网民的追捧与热爱。本文以网红张全蛋为研究方象，从传播学角度对网红张全蛋现象进行解析，并提出自身对于此现象的几点思考。92135

毕业论文关键词：网络红人；传播学；网络媒体；张全蛋   

Abstract:In recent years, along with the continuous development of network technology, the spread of the Internet, more and more features of personalized persification to represent In such a rise of grassroots Internet population increased awareness of the media landscape, many unique Internet stir image arises at the historic moment Zhang Quandan as web celebrity rising star, has received extensive attention of the whole network, it is a typical success story Go big events It was also because of its programs in the looming conspicuous ridicule culture and get the attention of a large number of netizens, of which the host Zhang Quandan is also conform to the trend of ridicule culture, won the users chase after hold in both hands and love today Based on web celebrity Zhang Quandan for research, from the Angle of communication web celebrity Zhang Quandan phenomenon, and proposed own some thinking for this phenomenon。

Keywords:Network reds；Communication；Network media；Zhang Quandan 

目录

1 引言 4

2 网红定义来自优I尔Y论S文C网WWw.YoueRw.com 加QQ7520~18766 及网红现象概述 4

2。1 网红定义 4

2。2 网红引发的潮流现象 4

3 网红张全蛋的传播和发展模式 5

3。1 传播者层面 5

3。2 传播途径层面 5

3。2。1 互联网络兴起 5

3。2。2 视频网站百花齐放 6

3。3 传播内容层面 6

3。3。1 吐槽切合时下热点 6

3。3。2 “广普”魅力 身份接地气 7

3。3。3 剪切方式 8

3。4 受众层面 8

4 网红张全蛋现象的社会影响 9

4。1 积极影响 9

4。2 消极影响 9

5 对网红张全蛋现象大受追捧的反思与总结 10