摘 要:随着Web2.0时代的全面到来,单纯的电视节目已经远远不能满足广大网民日益增长的娱乐需求,因此网络节目应运而生。在电视“限娱令”的背景下,本身就受到年轻人关注与喜爱的互联网因此获得了更大的发展空间与机遇,国内视频网站行业顺势在自制节目领域持续发力。本论文以国内有代表性的视频网站的自制节目为研究对象,运用归类总结法来研究中国视频网站自制节目的内容和特征,得出网络节目草根性、个性化和互动性的特色及视频网站自制节目普遍存在的问题,并从不同角度提出一些解决问题的建议。
关键词:“限娱令”;网络自制节目;视频网站;草根性5295
The Analysis of the Content and Feature of Homemade
Program on the Video Website under the Limited Order
Abstract: with the comprehensive advent of Web2.0 era, the mere TV programs can no longer meet the increasing entertainment demands of the massive net-citizens. Hence, the network programs come into being. Under the context of “cutback on TV entertainment”, the Internet which has been concerned and favored by young people obtains more development space and opportunities. The domestic video website industry grasp the chance and continues promoting development in homemade program field. Taking the domestic typical homemade programs in the video websites as the research object, this paper adopts summary method to study the contents and characteristics of homemade programs in Chinese video websites and finds the general problems in network programs which is featured with grass root, inpiduation and interactivity as well as in the homemade programs of the video websites. Furthermore, it also puts forward some coping strategies from different angles.
Key Words: “cutback on TV entertainment”, homemade network programs; video websites; grass root
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