Preliminary Discussion on Application of Chinese Traditional Culture in the Television Advertising
Abstract : Chinese traditional culture has been widely used in many kinds of TV advertising type,such as commercial enterprise television advertising, enterprise television advertising,Tourism advertisements on television and television public service ads. The use of it not only improved the cultural connotation of television advertising, and increase the vitality of TV advertising.This article try to analyze the present situation of the Chinese traditional culture of using in the television advertising,and then to explore its value and defects in television advertising.And put forward some feasible suggestions aiming at these disadvantages. To Chinese traditional culture can get better using in TV ads provide certain theoretical reference.
Key words:Chinese Trational culture;Television Advertising;Adventage;Disadventage; Strategy
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