摘 要:“四级办台”政策实施30多年来,市级电视台无论是规模、经济实力还是影响力都有较大发展促进我国构建和谐社会社会,丰富人们的文化生活做出了重大贡献。新媒体的不断的涌现和发展,使各媒体之间的竞争日趋激烈。处于电视媒体格局底层的市级电视台,无论是设备、资金还是人才方面都无法与央视、卫视相提并论,市级电视台生存和发展的前景令人担忧。分析市级电视台在新媒体时代的发展现状和面临的困境,探究造成市级电视台发展困境的原因,并提出针对市级电视台的可行性发展策略,将会对市级电视台摆脱困境提供一些启示,从而开辟市级电视台发展的新局面。29919 毕业论文关键词:市级电视台;困境;新媒体
New Media Age The Way Out of The Municipal Television Station
Abstract: "Four Office desk" policy for 30 years, and municipal TV stations regardless of size, economic strength or development has a greater influence of building a harmonious society to promote social, enrich people's cultural life has made a significant contribution. Continued emergence and development of new media, so that the competition is becoming increasingly fierce among the media. TV media landscape in the bottom of the TV stations, whether it is equipment, capital or talent can not be compared with CCTV, TV, survival and development prospects and municipal TV stations worrying. Analysis of current development and municipal TV stations in the new media age and difficulties faced by the city to explore the causes of the plight of television development, and put forward feasible development strategies for the municipal television station, will provide some inspiration for the TV stations out of the woods, thus opening up a new situation in the development of the municipal television station.
Key Words: Municipal TV station;Plight;New media.
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