基于弹幕视频技术下的校园廉洁广告创意设计研究
毕业论文关键词：弹幕视频技术；交互广告；校园廉洁文化
Abstract With the introduction of the concept of "barrage", domestic barrage video this emerging video technology also started slowly into people's horizons. "Acfun", "Bilibili", "bean bubble barrage" the emergence of video website, manifests the barrage video is the development of high speed, the audience is more and more. Barrage video share is a high-speed interactive video, it besides innovation in such aspects as movies, TV, games, and also to have the application in advertising creative. Barrage of video technology characteristics of instant feedback and interaction, changed the traditional mode of advertising communication, shorten the distance between the audience. Clean campus culture is an important part of advanced socialist culture, promote learning campus clean culture is not only the urgent needs of the current anti-corruption work, and further promoting the development of the socialist political civilization and spiritual civilization. Probity culture still exist feedback delay, bad publicity and other issues, so the author introduced the barrage video technology, the use of its advantages make up the deficiency in campus honest cultural propaganda and education. The author proposed by methods such as literature research, questionnaire survey method to analyze barrage technology, finding out the barrage of video technology advantages, and analyze the campus clean process and disadvantages of advertising education, combining with the barrage video technology and clean campus cultural content, build a website, television, mobile phone of the trinity of barrage video advertising system, and its feasibility analysis, solve the traditional probity culture propaganda, advertising creative design and development for the future also puts forward some prospects.
Keywords: Barrage video technology；Interactive advertising；The campus culture of integrity
目 录
摘 要.1
Abstract.2
第一章 绪 论.6
第一节 研究缘起.6
一 研究技术源起.6
二 研究内容源起.7
第二节 研究对象、范围与方法8
一 研究对象.8
二 研究范围.8
三 研究方法.9
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