“白天鹅”公益广告创意设计与推广
毕业论文关键词：白天鹅原生态爱情观。
Summary The project "White Swan" is the ecological, pure, rational, quality comes to love. White Swan we are all familiar, white plumage, beautiful shape, sounds appealing, behavioral loyalty. So people often pure white swans as a symbol of loyalty. The White Swan is the most loyal companion, life is only a companion, so white swans as a symbol of loyalty and eternal love, the project to white swan to symbolize the original ecology of love. Here's the original ecological concept of love refers to the pure, natural, not too many impurities love. In this pursuit of "Money", "freedom", "pleasure" and "self", and more and more people desire, and love getting mixed motives. Students mentally immature, filled with impetuous, vulnerable side of this atmosphere, the comparisons become a trend, the desire to spread distorted view of love these students. Some students think that love is a process to go through life, there are many people in order to fill an inner void or affected students around and fall in love, that "there is no love in college is not complete." These irrational love motive makes the university campus is full of love too much instability. The project analyzes the reasons for this phenomenon, to develop a series of public service ads dissemination strategy, pre-activity-based bedding offline campaign, then carry out online activities and its objects remain interactive, and to participate in activities leading staff foundation, called for more people to get involved. In terms of creative expression to the "White Swan" symbol of pure love of visual contrast, the use of a series of satirical illustration expose the current values of some twisted love, through this visual language to convey the core concepts of the project, and ultimately help students to establish the correct love here.
Key words: White Swan original ecological concept of love
目录
摘要3
前言5
第一部分项目简介以及毕业设计创作分析说明
一、毕业设计选题缘由与过程说明6
二、社会现象说明6
三、毕业设计简介7
（一）毕业设计主题7
（二）毕业设计目标7
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