都市报新闻同质化现象分析
关键词：都市报；新闻同质化；南京地区
Research on the Phenomenon of News Homogeneity in Urban Daily
——In Order to《Jinling Evening News》《Yangzi Evening News》《Modern Express》as An Example
Abstract: In recent years, metropolis newspaper is like a dark horse and flourished under the double pressure of newspaper competition and new media extrusion. But behind the prosperity and development of metropolis newspaper metropolis newspaper also faced a new phenomenon that news homogeneity has become more and more popular. This paper will quote 《Jinling Evening News》,《Yangzi Evening News》 and 《Modern Express》 as the research object, summaries the outline of the news homogenization phenomenon of metropolis newspaper, and analyzes its effect: resulting in the waste of news resources, weakening the core competition of newspapers, damaging the good image, eventually impacting the entire newspaper market. Then, it analyses the reasons of homogenization phenomenon: the convergence of position, the geographical restrictions of news resources , timeliness, talent training mechanism as well as the salary system. Finally this article put forward countermeasures to solve the problem, which means to enhance the core competitiveness, scoop, strengthen depth reports, pay attention to personnel training, strengthening self-discipline.
Key Words: the urban daily; news homogenization; Nanjing area
目 录
摘 要 1
Abstract 1
一、都市报新闻同质化现象概述 2
（一）都市报新闻同质化的定义 2
（二）都市报新闻同质化的表现 3
二、南京地区都市报新闻同质化的弊端分析 6
（一）造成新闻资源浪费 7
（二）削弱报纸核心竞争力 7
（三）导致报业市场的无序竞争 8
（四）损坏纸媒在受众心目中的良好形象 8
三、南京都市报新闻同质化的原因探析 8
（一）定位趋同引发同质化 8
（二）新闻来源受地域限制 9
（三）时效性和求全性压力加速同质化 10
（四）人才培养机制导致同质化 10
（五）薪酬制度导致同质化 10
四、南京都市报新闻同质化的应对策略分析 11
（一）明确受众定位，增强核心竞争力 11
（二）注重角度分析，挖掘独家新闻 11
（三）注重深度报道，发挥报纸特性 12
（四）注重人才培养，加强专业建设 12
（五）加强行业自律，规范报业竞争 13
参考文献 14
都市报新闻同质化现象分析——以《金陵晚报》《扬子晚报》《现代快报》为例
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