摘要：我国正处于转型期，各种矛盾突出，网络舆情频发，随着媒介生态环境的变化，“沉默的螺旋”理论在网络舆论形成机制中发生了新的变化，分别为：语言暴力迫使理智声音沉默、由大V引导的意见环境形成和新型群体压力形成，而这些变化对我们的生活产生了很大影响，如意见环境复杂易引发舆情、舆论态势易被不法分子掌控和不利于正面的舆论引导。为了使“沉默的螺旋”在网络舆论形成机制中发挥积极作用，提出了提高政府处理政务网络危机的能力、加强主流媒体权威信息的发布、提高民众的信息辨别能力和完善网络传播的相关立法的策略，以期为社会创造良好的舆论环境。48835

毕业论文关键词：网络舆论；沉默的螺旋；适用性 

Network Public Opinion Formation Mechanism of

 "Spiral of Silence" Phenomenon

Abstract:Our country is in the transforming period, which exists various contra-dictions and frenquently opinion of online public. With the changing of the media ec-ology environment, the theory of " Silent Spiral " in the network of online public opi-nion formation mechanism has the new changes, for respectively as: verbal violence -forced the rational voice to silence , the big V lead to form the opinion environment a-nd new group pressure formation, and these changes to our life had a great influence, such as opinion environment is complex and easy to cause public opinion,public opin-ion situation easily be controlled by criminals and it is not conducive to the positive g-uidance of public opinion. In order to make the "Spiral of Silence" play an active role in the formation mechanism of the online public opinion, then propose the following -strategies: improve the ability of the government that can deal with the crisis of gover-nment network,strengthen the mainstream media authoritative information release, i-mprove the ability of distinguish to public information and improve the relevant legis-lation of network communication, so as to create a good public opinion environment -for society.

Key Words：Network media; Spiral of Silence; Applicability

目    录

摘  要 1

Abstract 1

一、网络舆论及“沉默的螺旋”的概况 2

（一）网络舆论的形成与发展 2

（二）“沉默的螺旋”理论的基本观点 3

二、“沉默的螺旋”在网络舆论形成机制中的变化 4

（一）语言暴力迫使理智声音沉默 5

（二）由大V引导的意见环境形成 5

（三）新型群体压力形成 6

三、“沉默的螺旋”新变化产生的影响 7

（一）意见环境复杂易引发舆情 7

（二）舆情态势易被不法分子掌控 7

（三）不利于正面的舆论引导 8

四、网络舆论形成机制中“沉默的螺旋”效应的引导策略 9

（一）提高政府处理政务网络危机的能力 9

（二）加强主流媒体权威信息的发布 9

（三）提高民众的信息辨别能力 9

（四）完善网络传播的相关立法 10