摘要：移动互联网设备在大学生中的普及，为微视在这一群体中的发展创造了良好的技术基础。当前，微视已经成为大学生日常学习和生活的一部分，一些大学生也开始自己进行微视创作，这对当代大学生的思想和价值观念的形成和发展构成重要影响。文章首先阐述了微视作为一种生活方式在大学生群体中的使用状况，接着从信息获取、环境监测、娱乐、社会交往等方面对大学生微视使用的满足形态进行分析，然后从微视的各个特点分析其对大学生需求的满足状况，其中微视的主题明确，满足了大学生“互动场域” 的建立； 拍摄便捷，满足了大学生随时随地使用；篇幅短小，适应大学生碎片化时间要求；内容独立分区，满足大学生各种心理需求。最后对大学生频繁使用微视进行了有探索意义的思考。50402

毕业论文关键词：大学生；微视；使用与满足

Analysis College Students’ Use of Micro-View Popular

and Their Gratification

Abstract: The popularity of mobile Internet devices in college students lays a good technical foundation for development of the micro-view. Currently, micro-view has become a part of the daily life and study of college students, some students start their own micro-view creation which constituted an important influence on the formation and development of contemporary college students' thoughts and values. At first, this paper introduces the micro-view regarded as a way of life in college students of usage. Then, this paper from the information acquisition, environmental monitoring, entertainment, social interaction and other aspects to analyze the meet of college students' shapes depending on the use of micro-view. And next, this paper analyzes the status of college students to meet the demand from the various characteristics of the micro-view. The clear theme of micro-view satisfied the building of “interactive field” of university students. Shooting convenient, to meet the university students anytime and anywhere to use. Short length of micro-view adapt to the requirements of college students fragmented time. Independent Content, to meet the various psychological needs of college students. At the end, as the frequently use of micro-view, there were the exploring and meaning thinking. 

Keywords: College Students; Micro-View; Use and Gratification

目    录

摘  要 1

Abstract 1

一、微视作为一种生活方式在大学生群体中的使用状况 2

(一)微视在大学生中的使用情况 2

(二)微视成为大学生新的生活方式 3

二、大学生使用微视的满足形态分析 3

(一)信息获取、拓展自我的需求 4

(二)娱乐、心绪转换的需求 4

(三)社会交往、自我确认的需求 5

三、从微视的特点分析其对大学生需求的满足情况 5

(一)主题明确，建立大学生“互动场域” 5

(二)拍摄便捷，大学生随时随地使用 6

(三)篇幅短小，适应学生碎片化时间 6

(四)内容独立分区，满足学生各种需求 7

四、对大学生使用微视的思考 7

(一)提高大学生媒介素养，审慎二度主动传播